Creating an SEO Marketing Plan

To effectively spend your marketing dollars, it is very important that you create an SEO marketing plan that will lay out the different steps you are going to take. Search engine optimization is not something that will happen overnight, so you want to be sure that you have a plan that you can follow so that you are able to complete all the necessary steps to make it happen for you. Unplanned SEO is not going to help you get the results that you are looking for and is going to just waste money instead of being useful and effective.

Creating your SEO Marketing Plan

1. Set your Goals
You have to have something to strive for. Figure out where you want to be, what your target audience is, and what you need to provide in terms of content to get there. Stating that you want to be the top search on Google probably isn’t a great goal to set for a startup company, set goals that you can achieve.

2. Do Research on Keywords
Before you can start getting the SEO implemented, you need to understand the keywords that you are going to use. This is going to require some research into your target audience and what is going to get them to your website.

3. Use On-Page SEO
You want to make sure that the keywords that you are marketing with are on your website. Get these keywords into your site as many times as you can without making it look like you tried too hard.

4. Link Up
You will want to join with other sites so that you are able to link with them. It is a great way to do this and is a great way to get some off-page results that are going to work. You can’t become first with all on-page SEO.

5. Create a Measure
To know if your SEO is working properly, you are going to have to measure your results. This will help you determine if you have created an effective SEO marketing plan and met your goals.

SEO Marketing Services – Things to Consider When Hiring an Organic Internet Marketing Company

Being the owner of your business, you are already aware that without a focused Search Engine Optimization (SEO) campaign, your corporate website may not be able to draw the attention of sufficient number visitors. This in turn might prevent you from building a sufficiently large customer base in future. These days, when every business enterprise – small or big, has a web presence, it is a highly competitive task to make your site easily searchable by visitors. The SEO marketing industry thrives on this requirement. There are a lot of SEO marketing service providers in the market, practicing different SEO techniques. In this article, we will explore the points you should consider before hiring an organic SEO company.

Organic SEO Practices

The current trend in the SEO industry is organic SEO practices. What is organic SEO practice anyway? Organic SEO practice makes high-quality content as the weapon to beat competition. The high quality content is supplemented by meta-tag and title tag enhancements. Organic SEO service providers should be able to follow the workings of search engine algorithms closely. Researching for appropriate keywords and their distributed usage across the content is the key to success. Organic SEO service providers take step-by-step approach in dealing with your site’s SEO needs. The results, though it takes some time to trickle in, are usually long-lasting and cost-effective.

Things to Consider Before You Sign up

Choosing an organic SEO company from the market place teeming with SEO providers is not easy. You should take every precaution so that your hard-earned money is not wasted. Take care of the following points while evaluating an SEO provider:

• The competition these days demands that your SEO provider should be a vertical expert. This means that the SEO provider should be sufficiently experienced in your industry domain.
• Secondly, the SEO company should practice clean SEO techniques. It should not indulge in gimmicky techniques like black hat SEO that are dubbed illegal by the search engines.
• Apart from focusing on high quality content, an organic SEO marketing company should be knowledgeable about advanced SEO techniques like keyword researching, optimization of internal website links, incorporation of SEO-friendly images etc.
• Your SEO service provider should be able to provide you with the following deliverables – a Website Status Report, and periodic status reports. The first report gives you a comprehensive analysis of your current search engine positioning, what you lack and where your competitors might gain. It also puts forward the SEO plan for your site. The periodic status report is a sort of progress report. It is very important in case of organic SEO campaign where results trickle in stages over a long period of time.

At the end, I will like to reiterate a few things, which should be your take from this article. Firstly, you should subject your website to SEO techniques. Secondly, opt for organic SEO practices. Lastly, evaluate the credentials of shortlisted SEO companies well, before selecting one.

Back To Basics: What Is SEO Marketing?

Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we’ve found is not everyone understands the basics of SEO and why it is important for their web presence. Because of the growing importance placed on social media marketing, many believe they can either implement SEO OR social media. That’s simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets take it back to basics and discuss: What is SEO Marketing?

SEO Marketing Defined.

According to Search Engine Land:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Let’s break it down.

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

When you do a search on Google, you typically either find what you’re looking for within the first page, or you go back and change your search query. Let’s look at a search example. Search for “seo marketing appleton wi”.

The top part of the search results are typically the paid results. You can tell because they have a small orange box with the word “Ad” next to them. The unpaid results are what are referred to as “free”, “natural”, “organic” and “editorial” in the definition. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of these platforms don’t just KNOW you have the best product and automatically rank you first. You have to prove it with your online presence.

Payment isn’t involved, as it is with paid search ads.

As mentioned above, the results above the organic links are paid. That’s a topic for another article, just know that you’ll never see an organic result ABOVE the paid search results.

Why is SEO Important for Your Website?

So now that you understand what SEO Marketing is, but how is it relevant to your website? Can SEO even work for you? Why can’t you just promote your site on social media? Great questions. First off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search results. If that is not reason enough, then also consider these SEO statistics:

  • 75% of internet transactions start with a search engine
  • An inbound lead (someone who finds your website and fills out a “Contact Us” form) costs 61% less than an outbound lead (a sales call)
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate
  • 93% of online experiences begin with a search engines

Search Engine Optimization vs. Social Media Marketing?

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. However, when someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren’t necessarily looking for you because they’re ready to buy your product or service.

Your potential customers are probably sitting on social media out of curiosity and/or boredom. When someone is ready to buy or in research mode, they are searching specifically for something you might be able to provide which increases the likelihood you’ll get a customer. This alone is reason enough not to ignore SEO in your web marketing strategy.

SEO Marketing and Social Media Work Hand-In-Hand

Becoming a brand leader on social media will show your potential customers you know what you are talking about. Search engines see how much your content is shared, how many people are interacting with you, and how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website’s rankings in search engines. If you only learn one thing about SEO and social media from this article, this is it: You can’t have one without the other if you want to be competitive online.