Does SEO Marketing Still Work?

The recent changes that Google made to its algorithm, the infamous “Google Panda” or “Google Farmer” update, made many of the link building techniques used by SEO firms obsolete. Directories that were once part of massive link buys have now been re-designated as link farms and removed from Google page rankings. Without this potent tool, does SEO marketing still work? Those opposed to SEO claim that it doesn’t, but they are the same folks who have said time and again that marketing for page rank has never worked, a statement that has been proven wrong by all the positive results those who have used search engine optimization have experienced over the years.

Directory submissions, believe it or not, are only one small part of SEO marketing. The technique begins with website optimization and is anchored by content development. Most SEO companies now use blogs and satellite microsites to add content and develop quality links back to their client’s websites. Internal links have always counted in page rank calculations and the size of a website makes it much easier to find on the web. Think of the target site as an island in the middle of the ocean. Hawaii is hard to see when you’re looking at the whole Pacific. Australia is pretty easy to find.

Another tactic that has become part of SEO marketing in recent years is social media marketing. The links that can be obtained by social bookmarking and conversation threads on Facebook and Digg, not to mention re-tweets from Twitter, are all awarded a fair amount of link juice from Google, Yahoo, and Bing, raising your overall page rank. The SEO companies that have learned to effectively use social media are the ones that are thriving right now, in spite of the changes brought about by Google Panda.

The algorithmic change in Google’s formula is expected to be followed by similar changes in the way Yahoo and Bing calculate their page rank. The objective of the search giant’s move was to improve the quality of content on the web, at least that which is being seen by potential consumers surfing the web. It is no longer possible to buy your way to the top; it needs to be done through hard work and quality content development. By increasing the size of a website and linking it to relevant directories and other websites, even small businesses can now attain top page rankings.

Does SEO Marketing still work? Of course it does. It has been, still is, and probably always will be the most effective way to get long term traffic to your website. The formula’s may have changed a bit, but those who have been doing it right all along haven’t been affected by that. By adding quality content and linking to sites relevant to a target industry, any business can now get to the top of Google Page One. You just have to do the work before you can reap the rewards. Imagine that.

Tips to Choosing the Best SEO Marketing Company

When it comes to optimizing your website for search engines, it is important to wisely choose an SEO marketing company that will get you results. What you need is a company that gets your website listed on top of the search engines and fast, without compromising your website or future ranking results. This helps you to get the desired traffic to this site leading to more business for you, hence profits. Therefore, investing in SEO services need to be a well thought out part of your business plan. There are a few tips you can use when choosing an SEO services company to be able to get the best.

To begin with, they should have a verifiable portfolio. When searching for SEO services, ask the various marketing companies you intend to use to give you a list of clients or websites they have worked on. You should then do your due diligence and find out if the expected results were achieved, and in what time period. Do not hesitate to contact these referees to verify.

Stay away from companies that guarantee top rankings. It is almost impossible to tell how fast a site will get ranked high up the search engines. A company that gives this kind of a guarantee is either scamming you, or will use some black hat techniques that not only jeopardize your website, but are also short lived.

A good SEO company will first advocate for an SEO website audit before committing to an SEO strategy. To outline a good recommend for your website’s SEO strategy, a SEO company must first understand your website, your competition and your market. This audit also examines the usability of your website, technical flaws and strengths, as well as external factors, which include traffic analyses, your competition’s positioning and your keywords demand.

You should also choose a company that focuses on your business niche. A company that claims to offer SEO services to all types of companies in all sectors is not a good fit. Using an analogy of a patient, would you rather ask a random person for possible treatment of your illness or would you go for an experienced medical specialist? Of course, a specialist would be better. Similarly so, a niche focused “specialist” company is better than a general SEO services company. The downside for using the general SEO company is that they will give you short term results by using tactics that will not hold for long term competition.

The cost of the service is also an indicator of quality of service. Companies that claim to be cheap are most likely going to also offer equally cheap service and results. A service that does not offer real and long term benefits. Again, would you risk your life by taking on the cheapest doctor to manage your health care? Although not meaning that you should go for the most expensive service, try to equate the value of your money to the service rendered and the return on investment over a period of time. Improving your website visibility in the search engines takes experience, knowledge and hard work, and a good and professional SEO marketing company will definitely charge quite a reasonable amount for this.

SEO Marketing Can Drive Customers, Not Just Traffic

The most effective use of search engine marketing is to locate customers that are interested in the content and products that your website is offering. A combination of web analytics, web usability, and customized marketing can make your SEO campaign a success.

SEO Marketing should be used to narrow down your customer list and find customers whose site visits can easily be converted into sales.

Use SEO marketing to find customers interested in your products
Search engine marketing is not about just getting a bunch of hits. Any website can pay for a bunch of temporary traffic that visits their website and leaves right away. This is a waste of money. Search engine marketing is about attracting people that are actually willing to buy.

Targeted customers in your niche are the hardest customers to get yourself. That’s what Search engine marketing is for. SEO marketing will help you find customers who are specifically interested in your products. You know that they are interested in your products because they were specifically browsing the search engines looking for your products. You will convert these visitors by having a website that is very user friendly and displays your products prominently.

Use SEO marketing to help increase the amount of time that customers stay on your site
Search engine marketing is incredibly useful to help you learn how to create a highly effective product launch. Use web analytics to determine the geographic location, age, sex, and background of your site’s visitors. This will help you determine the target market for your product.

Creating an account with Google Analytics can help any Internet marketer keep track of the keywords, pages, posts, and content that attracts visitors to your site. Cater your product launches and marketing campaigns around this demographic and these keywords. This will keep your products from just drawing in random traffic. Your product launch will draw in customers that are specifically marketed to according to your analytics research.

Use SEO marketing to get customers from other websites
One of the best ways to use Search engine marketing is to attract customers from other blogs and Internet websites in your niche.

You can use SEO marketing to leave comments and reviews on blogs that have products that are directly related to yours. For example, let’s say a site is offering a plugin that relates to email marketing and you are selling an e-book product that helps people build their email list. This is a perfect complement to the plugin. By leaving a comment, review, or testimonial of the plugin, you can attract customers to your site that are likely to be very interested in your e-book.

Use SEO marketing on social media sites to find customers
Social networks are a virtual goldmine for Internet marketers seeking customers. You can search Twitter for people whose niche and genre specifically relate to your product. Add them to your Twitter list and wait for them to follow you back. Send out a tweet on your products and you have gotten your product before a large gathering of followers.

The following social media sites are good for finding customers.
– Twitter
– Facebook
– YouTube
– MySpace

Search engine marketing can save you time and money by sending customers that are in a buying mood to your online website. You will no longer have to waste valuable time with false leads that do not covert. You can spend more time raking in cash by selling products to serious buyers.