What to Avoid When Choosing SEO Marketing Companies

So, you have your website up and running but it’s not getting the expected traffic. Would it be wise to use professional SEO marketing companies to improve rankings and traffic? Yes. Are they safe to use? Probably. Are they perfect on service delivery? Well, there we have a dilemma. So, how do we know which SEO company is best to use for our websites? The best way to answer this is to look at what to avoid when choosing your best SEO company. It is good advice to always avoid:

1. A company that promises “cheap” service

Companies that promise to charge less, more often than not offer equally basic and poor service. Although not necessarily true, but in most cases, this “cheap” service will be beneficial only for the short term.

2. A company that guarantees very fast rankings

Ranking on the search engines is very hard to guarantee, and often happens only from continuous long term efforts and hard work. It is not an instantaneous activity and the only way you can probably guarantee it to happen fast is to use black hat and highly prohibited practices. These practices will most likely lead to search engines penalizing your website by de-listing it from the search results. If such methods are used by your choice SEO Company, just to guarantee fast rankings, then you are at a high risk of losing your SEO investment, time and your business if the site is dropped from these search engines.

3. A company that promises not to change anything on your website

For an effective search engine optimization strategy to be drawn, a site audit is necessary. In this audit, the SEO Company tries to establish if your site has technical problems as well as usability issues that prevent it from proper indexing by the search engines. Should there be any problems, the company should fix them by making the necessary changes. Sometimes, a small change on your website may bring a dramatic increase in its traffic. Therefore, a company that only works on techniques that do not involve making such changes on your website is simply promising short term results.

4. A company that offers SEO services to “all types of companies” in all niches and sectors

The best type of SEO Company to use is one that specializes in your specific niche and kind of business. This is because they understand your market and business better, as well as understanding your competition and keyword needs. This type of company will easily provide you with SEO case studies that are within your niche to help you decide what kind of service specifications you will need from them. A company that offers SEO services to all and sundry will only have limited knowledge of your market and needs. As a result, they give you short term results that cannot hold for the long term, and which are easily wiped off by the competition.

Generally speaking, a good SEO services company is one that focuses on a niche and has experience in your niche market. It is also one that asks you intelligent questions to know your business before engaging you in a SEO contract. It also recommends an SEO audit before advocating for an SEO strategy. To top it all, the best SEO marketing companies offer keyword research services, as well as competitor analysis.

SEO Marketing Can Drive Customers, Not Just Traffic

The most effective use of search engine marketing is to locate customers that are interested in the content and products that your website is offering. A combination of web analytics, web usability, and customized marketing can make your SEO campaign a success.

SEO Marketing should be used to narrow down your customer list and find customers whose site visits can easily be converted into sales.

Use SEO marketing to find customers interested in your products
Search engine marketing is not about just getting a bunch of hits. Any website can pay for a bunch of temporary traffic that visits their website and leaves right away. This is a waste of money. Search engine marketing is about attracting people that are actually willing to buy.

Targeted customers in your niche are the hardest customers to get yourself. That’s what Search engine marketing is for. SEO marketing will help you find customers who are specifically interested in your products. You know that they are interested in your products because they were specifically browsing the search engines looking for your products. You will convert these visitors by having a website that is very user friendly and displays your products prominently.

Use SEO marketing to help increase the amount of time that customers stay on your site
Search engine marketing is incredibly useful to help you learn how to create a highly effective product launch. Use web analytics to determine the geographic location, age, sex, and background of your site’s visitors. This will help you determine the target market for your product.

Creating an account with Google Analytics can help any Internet marketer keep track of the keywords, pages, posts, and content that attracts visitors to your site. Cater your product launches and marketing campaigns around this demographic and these keywords. This will keep your products from just drawing in random traffic. Your product launch will draw in customers that are specifically marketed to according to your analytics research.

Use SEO marketing to get customers from other websites
One of the best ways to use Search engine marketing is to attract customers from other blogs and Internet websites in your niche.

You can use SEO marketing to leave comments and reviews on blogs that have products that are directly related to yours. For example, let’s say a site is offering a plugin that relates to email marketing and you are selling an e-book product that helps people build their email list. This is a perfect complement to the plugin. By leaving a comment, review, or testimonial of the plugin, you can attract customers to your site that are likely to be very interested in your e-book.

Use SEO marketing on social media sites to find customers
Social networks are a virtual goldmine for Internet marketers seeking customers. You can search Twitter for people whose niche and genre specifically relate to your product. Add them to your Twitter list and wait for them to follow you back. Send out a tweet on your products and you have gotten your product before a large gathering of followers.

The following social media sites are good for finding customers.
– Twitter
– Facebook
– YouTube
– MySpace

Search engine marketing can save you time and money by sending customers that are in a buying mood to your online website. You will no longer have to waste valuable time with false leads that do not covert. You can spend more time raking in cash by selling products to serious buyers.

SEO Marketing Services – Things to Consider When Hiring an Organic Internet Marketing Company

Being the owner of your business, you are already aware that without a focused Search Engine Optimization (SEO) campaign, your corporate website may not be able to draw the attention of sufficient number visitors. This in turn might prevent you from building a sufficiently large customer base in future. These days, when every business enterprise – small or big, has a web presence, it is a highly competitive task to make your site easily searchable by visitors. The SEO marketing industry thrives on this requirement. There are a lot of SEO marketing service providers in the market, practicing different SEO techniques. In this article, we will explore the points you should consider before hiring an organic SEO company.

Organic SEO Practices

The current trend in the SEO industry is organic SEO practices. What is organic SEO practice anyway? Organic SEO practice makes high-quality content as the weapon to beat competition. The high quality content is supplemented by meta-tag and title tag enhancements. Organic SEO service providers should be able to follow the workings of search engine algorithms closely. Researching for appropriate keywords and their distributed usage across the content is the key to success. Organic SEO service providers take step-by-step approach in dealing with your site’s SEO needs. The results, though it takes some time to trickle in, are usually long-lasting and cost-effective.

Things to Consider Before You Sign up

Choosing an organic SEO company from the market place teeming with SEO providers is not easy. You should take every precaution so that your hard-earned money is not wasted. Take care of the following points while evaluating an SEO provider:

• The competition these days demands that your SEO provider should be a vertical expert. This means that the SEO provider should be sufficiently experienced in your industry domain.
• Secondly, the SEO company should practice clean SEO techniques. It should not indulge in gimmicky techniques like black hat SEO that are dubbed illegal by the search engines.
• Apart from focusing on high quality content, an organic SEO marketing company should be knowledgeable about advanced SEO techniques like keyword researching, optimization of internal website links, incorporation of SEO-friendly images etc.
• Your SEO service provider should be able to provide you with the following deliverables – a Website Status Report, and periodic status reports. The first report gives you a comprehensive analysis of your current search engine positioning, what you lack and where your competitors might gain. It also puts forward the SEO plan for your site. The periodic status report is a sort of progress report. It is very important in case of organic SEO campaign where results trickle in stages over a long period of time.

At the end, I will like to reiterate a few things, which should be your take from this article. Firstly, you should subject your website to SEO techniques. Secondly, opt for organic SEO practices. Lastly, evaluate the credentials of shortlisted SEO companies well, before selecting one.