Does SEO Marketing Still Work?

The recent changes that Google made to its algorithm, the infamous “Google Panda” or “Google Farmer” update, made many of the link building techniques used by SEO firms obsolete. Directories that were once part of massive link buys have now been re-designated as link farms and removed from Google page rankings. Without this potent tool, does SEO marketing still work? Those opposed to SEO claim that it doesn’t, but they are the same folks who have said time and again that marketing for page rank has never worked, a statement that has been proven wrong by all the positive results those who have used search engine optimization have experienced over the years.

Directory submissions, believe it or not, are only one small part of SEO marketing. The technique begins with website optimization and is anchored by content development. Most SEO companies now use blogs and satellite microsites to add content and develop quality links back to their client’s websites. Internal links have always counted in page rank calculations and the size of a website makes it much easier to find on the web. Think of the target site as an island in the middle of the ocean. Hawaii is hard to see when you’re looking at the whole Pacific. Australia is pretty easy to find.

Another tactic that has become part of SEO marketing in recent years is social media marketing. The links that can be obtained by social bookmarking and conversation threads on Facebook and Digg, not to mention re-tweets from Twitter, are all awarded a fair amount of link juice from Google, Yahoo, and Bing, raising your overall page rank. The SEO companies that have learned to effectively use social media are the ones that are thriving right now, in spite of the changes brought about by Google Panda.

The algorithmic change in Google’s formula is expected to be followed by similar changes in the way Yahoo and Bing calculate their page rank. The objective of the search giant’s move was to improve the quality of content on the web, at least that which is being seen by potential consumers surfing the web. It is no longer possible to buy your way to the top; it needs to be done through hard work and quality content development. By increasing the size of a website and linking it to relevant directories and other websites, even small businesses can now attain top page rankings.

Does SEO Marketing still work? Of course it does. It has been, still is, and probably always will be the most effective way to get long term traffic to your website. The formula’s may have changed a bit, but those who have been doing it right all along haven’t been affected by that. By adding quality content and linking to sites relevant to a target industry, any business can now get to the top of Google Page One. You just have to do the work before you can reap the rewards. Imagine that.

What to Avoid When Choosing SEO Marketing Companies

So, you have your website up and running but it’s not getting the expected traffic. Would it be wise to use professional SEO marketing companies to improve rankings and traffic? Yes. Are they safe to use? Probably. Are they perfect on service delivery? Well, there we have a dilemma. So, how do we know which SEO company is best to use for our websites? The best way to answer this is to look at what to avoid when choosing your best SEO company. It is good advice to always avoid:

1. A company that promises “cheap” service

Companies that promise to charge less, more often than not offer equally basic and poor service. Although not necessarily true, but in most cases, this “cheap” service will be beneficial only for the short term.

2. A company that guarantees very fast rankings

Ranking on the search engines is very hard to guarantee, and often happens only from continuous long term efforts and hard work. It is not an instantaneous activity and the only way you can probably guarantee it to happen fast is to use black hat and highly prohibited practices. These practices will most likely lead to search engines penalizing your website by de-listing it from the search results. If such methods are used by your choice SEO Company, just to guarantee fast rankings, then you are at a high risk of losing your SEO investment, time and your business if the site is dropped from these search engines.

3. A company that promises not to change anything on your website

For an effective search engine optimization strategy to be drawn, a site audit is necessary. In this audit, the SEO Company tries to establish if your site has technical problems as well as usability issues that prevent it from proper indexing by the search engines. Should there be any problems, the company should fix them by making the necessary changes. Sometimes, a small change on your website may bring a dramatic increase in its traffic. Therefore, a company that only works on techniques that do not involve making such changes on your website is simply promising short term results.

4. A company that offers SEO services to “all types of companies” in all niches and sectors

The best type of SEO Company to use is one that specializes in your specific niche and kind of business. This is because they understand your market and business better, as well as understanding your competition and keyword needs. This type of company will easily provide you with SEO case studies that are within your niche to help you decide what kind of service specifications you will need from them. A company that offers SEO services to all and sundry will only have limited knowledge of your market and needs. As a result, they give you short term results that cannot hold for the long term, and which are easily wiped off by the competition.

Generally speaking, a good SEO services company is one that focuses on a niche and has experience in your niche market. It is also one that asks you intelligent questions to know your business before engaging you in a SEO contract. It also recommends an SEO audit before advocating for an SEO strategy. To top it all, the best SEO marketing companies offer keyword research services, as well as competitor analysis.

Importance of SEO Marketing

SEO marketing is one of the most effective ways to increase revenue and traffic for any online business. With more and more online businesses popping up everyday on the World Wide Web, it is important to make sure that your website is visible to the audience that you are trying to target. Not only, will it help you stand out, but it will also help you attract more traffic to your website.

SEO as marketing is mainly important because it can significantly help you…

Sustain your business
There are plenty of websites out there, which have died out as a direct result of poor SEO marketing strategies. Today, starting an online business has become a lot easier. And many individuals have found out about the immense opportunities, which the internet has to offer. So, the overall competition is increasing online, and thousands of individuals are establishing their own websites to reach a wider audience and promote their business.

Therefore, it is very important that you hire a competent online marketing company to manage your SEO marketing, to ensure the survival of your business, among the hordes of other similar websites which are targeting your niche. Further, SEO marketing also helps you…

Reach a Wider Audience
No matter what you do, without an effective SEO marketing strategy, you won’t be able to reach a wider audience. And in order to increase the revenue generated from your online business, you will need that wider audience. The fact is that, every business needs customers to survive. And SEO as marketing can really help you get to those customers, in a much precise manner. Also, SEO as marketing holds significant importance in ensuring an…

All round promotion
Any experienced and competent SEO marketing company makes sure that their clients get maximum exposure and an all-round promotion on the World Wide Web. And they utilize various techniques to ensure that the goal is reached on time, and within the stipulated budget. These days, the only way to spread the word about your business is through proper promotion. And, an experienced online marketing company is your best bet.

The internet, just like the real world is full of competitors trying to hog the limelight, and gain maximum exposure. And therefore, the importance of SEO marketing cannot be undermined in today’s world. So, if you are planning to start your own website, and want to become the next big thing on Web 2.0, it’s time to realize, that somewhere down the line, you will need an effective search engine optimization strategy.