SEO Marketing – The New-Age Publicity

This is a time when almost all the major brands are opting for expansion. And why not? A business is meant to rise like a creeper, thus developing into a huge banyan-like empire. But in this endless cycle of evolution, one thing that brands tend to ignore and miss out is a proper publicity. They do not realize how else a buyer would locate them on the Web if he doesn’t know what they deal with. An effective answer to this situation is SEO Marketing.

SEO Marketing is a well-planned and intelligent marketing strategy that makes the latest updates known to the world through Press Releases, posting classifieds, and a set of other write-ups that, if counted collectively, bring about an aggressive marketing. This method basically revolves around making the prominent search engines prefer a specific website over so many others that are just the same, if not better.

There is a wide range of steps that are covered under a full-fledged SEO marketing package. And if executed perfectly, there is a little that can push the concerned brand beyond the first search engine result page. This perfection is the reason why companies are running after SEO specialists today. They just hand over their publicity-related worries to the external teams and rest assured while their business evolves alongside.

There is no doubt that the ones that feature in the first few search engine result pages are considered to be the best ones pertaining to that specific keyword. SEO marketing encashes this general belief only, and ensures that the market credentials of the concerned client do not fall, by keeping it in the top few search engine results by a large number of possible activities.

An expert SEO marketing consultant knows how a good content affects a brand’s rankings, and thus, lays stress on original and informative content. If a web copy is able to send out a message clearly, and well enough to bring in hordes of readers, there is a higher chance of the brand getting a hike in its sales, and thus, a hike in its own turnover. But an effective SEO marketing does not end just here. It explores some more avenues.

Besides the technicalities of the web copies going live, SEO marketing also demands a regularity in work so that a day or two of negligence do not mean a drop in the brand’s rankings, owing to the cut-throat pressure in the market. All the efforts of months can come dashing to the ground if an expert gets lenient with the Search engine optimization of its client’s website.

Hard work pays well… this is to be trusted blind-foldedly if one considers a career in any industry, but there is something that matters far more than the monetary gain, and that is Fame, which an efficient SEO marketing can drive home.

Why You Should Hire a Professional SEO Marketing Company

An SEO marketing company typically provides all Internet marketing solutions. So, don’t let that SEO tag fool you – you will get full service from these companies. Here is what you can expect:

SEO (Search Engine Optimization)

The firm will be staffed with SEO pros that have many years of experience in submitting sites to directories and search engines, researching keywords, writing quality content that carries relevant keywords, including keyword-rich meta tags into the content, etc.

Web design

A website is not a bunch of pages linked together. Creating a website is a science and there’s no one-size-fits-all. SEO marketing firms are staffed with experienced graphic designers and UI (User Interface) experts who know how to structure the site both from the programming as well as a visual standpoint.

Internet Advertising

Reputed firms help clients with their pay-per-click (PPC) campaigns and with banner advertising. They can help select the right websites to advertise on, pick high paying keywords, and negotiate on the client’s behalf.

Mobile apps

The firm typically should be able to create a mobile version of a website and also help create mobile apps for iPhone, Android and Symbian OS.

Online marketing

The SEO marketing company must help conduct email non-spammy email marketing campaigns, and help build an opt-in list. It will write newsletters, white papers, and ebooks for you to give away, and that is something that will help you build leads. The company will also distribute well-written press releases and articles on high-PR directories and these will help bring in traffic and increase PageRank. It will also post on forums and comment on blogs and even help create a video channel on YouTube, a Google company.

Link building

If your backlink is found on an educational or a government website or on a high-ranking and reputed website, it can dramatically take your site much higher in the search engine results pages. SEO marketing companies can help post your links on such high ranking websites.

Social media marketing

Social media marketing is the buzzwords these days. Companies are creating fan pages on Twitter and Facebook and posting edgy content, and all this is helping their brand go viral. Working with social media channels requires knowledge, experience, and skills, and a niche SEO marketing company can help conduct successful campaigns and increase brand awareness on social media channels.

Niche marketing

There is life beyond the mainline channels like Yahoo, Google, You Tube, Facebook, etc. There are many niche channels that are industry specific, and these channels attract relevant and targeted prospects. SEO marketing companies know how to dig deeper and discover relevant niches that can make for excellent marketing avenues.

Blogging

Blogging is wonderful means of self-expression. Aside from that, it can help get a lot of backlinks so long meaningful and incisive blog posts are published. SEO marketing companies can help you blog well and get backlinks in the process.

These were some of the services that are typically provided by a SEO marketing company. If you are serious about marketing your website online, then you must work with a reputed SEO firm.

What to Avoid When Choosing SEO Marketing Companies

So, you have your website up and running but it’s not getting the expected traffic. Would it be wise to use professional SEO marketing companies to improve rankings and traffic? Yes. Are they safe to use? Probably. Are they perfect on service delivery? Well, there we have a dilemma. So, how do we know which SEO company is best to use for our websites? The best way to answer this is to look at what to avoid when choosing your best SEO company. It is good advice to always avoid:

1. A company that promises “cheap” service

Companies that promise to charge less, more often than not offer equally basic and poor service. Although not necessarily true, but in most cases, this “cheap” service will be beneficial only for the short term.

2. A company that guarantees very fast rankings

Ranking on the search engines is very hard to guarantee, and often happens only from continuous long term efforts and hard work. It is not an instantaneous activity and the only way you can probably guarantee it to happen fast is to use black hat and highly prohibited practices. These practices will most likely lead to search engines penalizing your website by de-listing it from the search results. If such methods are used by your choice SEO Company, just to guarantee fast rankings, then you are at a high risk of losing your SEO investment, time and your business if the site is dropped from these search engines.

3. A company that promises not to change anything on your website

For an effective search engine optimization strategy to be drawn, a site audit is necessary. In this audit, the SEO Company tries to establish if your site has technical problems as well as usability issues that prevent it from proper indexing by the search engines. Should there be any problems, the company should fix them by making the necessary changes. Sometimes, a small change on your website may bring a dramatic increase in its traffic. Therefore, a company that only works on techniques that do not involve making such changes on your website is simply promising short term results.

4. A company that offers SEO services to “all types of companies” in all niches and sectors

The best type of SEO Company to use is one that specializes in your specific niche and kind of business. This is because they understand your market and business better, as well as understanding your competition and keyword needs. This type of company will easily provide you with SEO case studies that are within your niche to help you decide what kind of service specifications you will need from them. A company that offers SEO services to all and sundry will only have limited knowledge of your market and needs. As a result, they give you short term results that cannot hold for the long term, and which are easily wiped off by the competition.

Generally speaking, a good SEO services company is one that focuses on a niche and has experience in your niche market. It is also one that asks you intelligent questions to know your business before engaging you in a SEO contract. It also recommends an SEO audit before advocating for an SEO strategy. To top it all, the best SEO marketing companies offer keyword research services, as well as competitor analysis.