SEO Marketing Is Not Just SEO

Too many people have a tendency to think of SEO marketing as just getting links. The truth is that is just one small aspect of Search Engine Marketing. It is so much more. Search Engine Marketing is actually a much more comprehensive approach to growing your company’s reach online. It involves using social media and blogs to make your company’s site a hit with online consumers.

Use SEO marketing and social media for building a brand
There was a time that you could simply climb the search engine rankings by chasing after links and only focusing on ranking for specific keywords. Those days are long gone. The old methods of using Search Engine Marketing simply do not work anymore.

There is just too much competition for the keywords that can cause your site to rank higher. SEO efforts today should use new methods like social media marketing. Social media sites like Facebook, YouTube, and Twitter will help to build awareness of your company’s brand. Good SEO marketing can get your company’s name, image, and logo before millions of people.

Use SEO marketing to gain web traffic
Search Engine Marketing is ineffective if it causes you to rank high for keywords that no one is searching for. One of the core goals of a successful SEO marketing campaign is increased web traffic. There should be more people and search engines crawling your site than before your SEO efforts started.

One of the easiest ways to get this traffic bump using Search Engine Marketing is through social media sites. SEO marketing should give you a greater presence on the major social networks. Facebook Fan Pages, Twitter tweets, and Squidoo lenses should be hubs that consistently bring targeted traffic back to your online website.

Use Blog marketing with SEO to promote your business
Any company that wants to be successful in the online marketplace should consider starting a blog to help promote their efforts. Blogs marketing is a powerful marketing tool, because they are free to start and help to bring more traffic to your existing site.

Good free content is enticing to just about any reader online. You can attach your blog to your company’s website and make your site a whole lot more user friendly. Blogs are a great tool for SEO marketing as well because search engines love frequently updated sites. Your blog posts are likely to get indexed at a much faster rate which will make you site a hit in the search engines. Don’t underestimate the power of blog marketing.

Use Web Analytics to improve SEO marketing efforts
If you want to build greater awareness of your website and blogging efforts then you need to spend some time investigating your web analytics. You need to find out which pages on your sites are winners and which ones are losers. This will help you increase your web traffic and your sales numbers. Here are a few things to look for pertaining to web analytics.

– Top pages landed on
– Top pages exited from
– Average time on site
– Referral sources

SEO marketing has many hidden benefits beyond mere link building. It’s about building an online presence through social media sites and other powerful influences. Links can come and go but the impact of a successful SEO marketing strategy should leave your site’s mark on the Internet for years to come.

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Valuable Information About Local SEO Marketing

An Introduction to SEO Marketing

SEO or search engine optimization is a marketing strategy that is aimed to drive traffic into a website. The idea here is to land a specific website at the top of search engine results. There are a lot SEO methods being used by experts today and all of them require the right tools. If you are thinking of doing your website’s SEO campaign on your own, it is important that you learn about the different methods available so you can choose the right tools to help you. However, you first need to decide how you want your business to be marketed to consumers and how wide of a reach you want your clientele to be.

What is Local SEO Marketing?

If you own a startup online company, you may want to think about first launching your business locally before you hit the international market. This is so you can learn the ropes for running an online business thus eliminating the risk of you becoming overwhelmed with various tasks and responsibilities. Of course, you would need to do some local SEO marketing to get your products or services out there.

Local SEO marketing is not as complicated as a full blown SEO campaign nor is it as expensive. You see, launching your website on a global platform will require a lot of research on your target market thus the need for more advanced tools and additional resources will arise. However, keep in mind that you would still need to learn about the different types of local SEO marketing strategies and conduct an adequate amount of research to learn what your target market want and need. This will allow you to determine the content for your site as well as decide on the best SEO method to use for your business.

If you don’t have the time or the energy to study local SEO marketing and conduct research, the best option is to hire an SEO expert. Yes, you would need to pay for their services but the main benefit is you will be able to maximize your business’ full potential in the local market. Aside from that, you can expect faster ROI when the website of your company is optimized right from the beginning.

The Importance of Local SEO Marketing

You may be wondering why you should consider having your website search engine optimized when you’re only after the local market? The truth is, running an online company is a lot different from operating a physical establishment. You see, physical establishments require less marketing because for one, this type of business is easily noticed especially when the store is located at a prime location. Two, satisfied customers can spread word about a particular brick and mortar shop if they were satisfied with the service.

An online shop on the other hand, is situated in the vast world of the internet where no one really hears about it until a adequate amount of clientele has already been established. Aside from that, URLs are not very easy to remember so even if past customers recommend a specific company, the chances of them actually remembering the site’s address can be slim. Through local SEO marketing, this risk is eliminated because banner ads, niche articles, and press releases have backlinks that will redirect to the site that is being advertized. The more people clicking on these links, the higher the site’s ranking in search engine results will be.

Aside from that, local SEO marketing will limit the audience to your site to your advantage. When a potential customer types in your business’ niche on their search engine’s search bar, you can be sure that your site will be included in the list of results because it has been optimized in way that will allow algorithms to recognize your site as part of this niche. Lastly, local SEO marketing will allow you to always make sure that your business is always at the top of local search engine results because the list of other companies that you would have to keep tabs on will be narrowed down to those that are in direct competition to your business.

How to Choose a Local SEO Company

If you have decided to hire a team of experts to do your local SEO marketing campaign, it’s time to look for the best company to work with. With the help of a search engine, you can easily land a list of companies that are worth looking into. Making a choice as which one to hire however, can be a little confusing because of the numerous companies available. To avoid getting into such a predicament, you need to know what to look for.

First of all, you need to make sure that the company you are thinking of hiring does not utilize unethical SEO methods. While unethical SEO methods can bring in positive results in a short amount of time, this puts your website at risk for getting banned by search engines when their algorithms find the anomaly. Most companies will tell you what methods they will be using to SEO your site but be wary of those that promise to bring your website to the top of search engine results in only a matter of days. White Hat SEO strategies can take a couple of weeks before you see your site rank at the top. However, a significant amount of improvement can be seen.

The next thing that you should look at is of course, their rates and packages. Some local SEO marketing companies offer customized packages for their clients and these are highly recommended for startup online businesses. Lastly, take a close look at their portfolio before you decide to hire. Make sure that the company of your choice has experience in optimizing the websites of businesses that are similar to yours to ensure that they know what they are doing. This will ensure that less time will spent on discussing a possible plan because they pretty much already know what to do.

Hiring a local SEO marketing company will save you a lot of time and energy which you can direct into improving the operations of your business. Also, this will promise more returns for your investment because the sooner that traffic starts pouring into your site, the earlier revenues will start to come in. This will allow you to start thinking about expanding to a global scale sooner than you expected.

How Can You Find a Good SEO Marketing Company?

When the internet started to explode about a decade ago, having a website was enough to guarantee success for a business. However, these days that website has to actually bring customers into your business to be successful. The best way to do this is by using SEO to get your website to the top of the search engines. Trying to do this on your own will be expensive, time consuming and probably won’t give you good results. It is a much better idea to hire an SEO marketing company.

Unfortunately, deciding to hire an SEO company is the easy part. It is much more difficult to find a quality SEO marketing company for your business. Unfortunately, there are many businesses out there claiming to provide SEO services that won’t give you quality results. We’re going to talk about a few of the ways you can identify the best SEO company for your business.

The first thing you should know is that you should be very careful if anyone guarantees their results. The truth is that there are many different factors that contribute to a high raking and many of these can’t be controlled by the SEO company. A quality business will tell you what they anticipate will happen, but if they guarantee those results, it is a marketing ploy and you should avoid them.

One of the biggest problems with SEO is focusing on relevance when you are picking out your SEO keywords. A quality SEO marketing company should be very interested in your actual business. They need to understand your business to identify keywords that will actually bring in customers, not just visitors. Ranking #1 in Google won’t help your business at all if it’s for a keyword that doesn’t convert.

Make sure any potential SEO company asks questions about your business.

Any company you are considering should also be able to provide you with references. This is perhaps the best way to find a quality SEO company. If their former clients are happy with their work, it is likely you will be too. If they either don’t have references or they are unwilling to give them to you, it should be a red flag.

You should also pay close attention to the techniques they will be using on your site. If the SEO marketing company you are considering isn’t willing to discuss their specific techniques, you should find someone else.

This can be more difficult because they will likely be talking about terms that are unfamiliar to you. It would be beneficial to do a bit of research before you talk to potential SEO companies so the terms are at least familiar. Do a Google search for “black hat SEO”. If your SEO provider is using any of the techniques that are considered black hat, you should avoid them.

Finally, you should talk to your potential SEO marketing company about how you will measure success. These companies should be interested in a long term plan for your website. If you are clear about your goal of increased customers and sales, companies that can’t produce that will likely bow out of the competition.