Back To Basics: What Is SEO Marketing?

Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we’ve found is not everyone understands the basics of SEO and why it is important for their web presence. Because of the growing importance placed on social media marketing, many believe they can either implement SEO OR social media. That’s simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets take it back to basics and discuss: What is SEO Marketing?

SEO Marketing Defined.

According to Search Engine Land:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Let’s break it down.

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

When you do a search on Google, you typically either find what you’re looking for within the first page, or you go back and change your search query. Let’s look at a search example. Search for “seo marketing appleton wi”.

The top part of the search results are typically the paid results. You can tell because they have a small orange box with the word “Ad” next to them. The unpaid results are what are referred to as “free”, “natural”, “organic” and “editorial” in the definition. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of these platforms don’t just KNOW you have the best product and automatically rank you first. You have to prove it with your online presence.

Payment isn’t involved, as it is with paid search ads.

As mentioned above, the results above the organic links are paid. That’s a topic for another article, just know that you’ll never see an organic result ABOVE the paid search results.

Why is SEO Important for Your Website?

So now that you understand what SEO Marketing is, but how is it relevant to your website? Can SEO even work for you? Why can’t you just promote your site on social media? Great questions. First off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search results. If that is not reason enough, then also consider these SEO statistics:

  • 75% of internet transactions start with a search engine
  • An inbound lead (someone who finds your website and fills out a “Contact Us” form) costs 61% less than an outbound lead (a sales call)
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate
  • 93% of online experiences begin with a search engines

Search Engine Optimization vs. Social Media Marketing?

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. However, when someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren’t necessarily looking for you because they’re ready to buy your product or service.

Your potential customers are probably sitting on social media out of curiosity and/or boredom. When someone is ready to buy or in research mode, they are searching specifically for something you might be able to provide which increases the likelihood you’ll get a customer. This alone is reason enough not to ignore SEO in your web marketing strategy.

SEO Marketing and Social Media Work Hand-In-Hand

Becoming a brand leader on social media will show your potential customers you know what you are talking about. Search engines see how much your content is shared, how many people are interacting with you, and how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website’s rankings in search engines. If you only learn one thing about SEO and social media from this article, this is it: You can’t have one without the other if you want to be competitive online.

How to Benefit From SEO Marketing

Search engine optimization or SEO is one most common strategy that company owners are investing in. Experts in this industry have seen tremendous growth and rise in demand for their SEO solutions as many online businesses that own websites require their skills. The reason for this is the benefit that a firm derives from services or products promotion, good search engine ranking as well as internet prominence. These are the general reasons why business owner seek, and later translate to SEO marketing solutions for their businesses.

The main concept an online marketing consultant employs is improving the search engine rankings of all pages or the whole website so that the search engine can find them easily. Different search engines use different algorithms to rank website but the bottom line is that, they seek to find an optimized page or website in order to give a visitor the most appropriate result. Keyword is another aspect that cannot be ignored and search engines assess keywords and evaluates whether it is linked to related content. All these can be done by firms offering marketing SEO solutions.

A great SEO solutions firm provides great results in terms of internet presence and visibility. Their job involves keyword research, article writing, social bookmarking, link building and website analysis; all this ensures that your website is highly optimized. This is why finding an SEO expert is difficult nowadays and this task cannot be given to any other computer expert since their job is different; it is more diverse as it is both abstract and technical coupled with a lot of creativity consequently boosting website rankings.

If any company or an individual has a website that does not attract reasonable traffic, it makes no sense running it, hence ambitious companies should seriously consider SEO marketing solutions as the term suggests. Any website can be optimized to function at peak levels and offer maximum returns in terms of sales made by the company. Normally, small businesses are the ones that hire these experts since they are the ones that need this faster growth. There is a pool of SEO companies that can be found online, with many offering competitive rates that can be taken utilized.

If you are in United Kingdom you may want to check out SEO services Bristol since they are equipped with experienced team or SEO services Manchester who offer great rates depending on your budget and needs.

Establish Your Practice Online With Dental SEO Marketing

Do you want your dental practice to establish a strong presence online and gain more clients? If your answer is yes, it’s about time you look for a reputable company offering dental SEO marketing. Here is a short guide to help you understand what this is and what it can do for your business.

What is dental SEO marketing?

Dental SEO marketing is simple and easy to understand. This strategy works like the typical SEO marketing. The only difference is it focuses on dental services and practices.

Your website may get more traffic if you employ SEO specialists who know what clients are looking for. These specialists understand that, naturally, your audience would be people with oral problems who may be thinking of getting cosmetic dentistry. They then optimize your site accordingly to promote your services, helping you reach more prospective clients. This is why it is important to find the right SEO firm providing effective dental marketing services.

Dental SEO marketing providers may promote services like wisdom tooth extraction, teeth whitening, dental implants, dentures and laser dentistry using various SEO techniques. They make use of all forms of media available to make sure your website ranks well in search engines like Google, Yahoo, and Bing!

Customers look up dentists and dental services in their areas using specific keywords or keyword phrases. Dentists or clinics showing on top of the results page are more likely to receive visits from potential clients. If your company is on top of the list, you can say you have employed a good SEO company.

What are the dental marketing services available?

If you decide to hire SEO specialists providing dental marketing services, here are some basic techniques they will employ. Make sure you understand what they are and how they work.

-Geo-targeted SEO

Geo-targeting refers to targeting a specific location. This location can be a country, province, region or city. This is beneficial for online businesses catering to people in specific areas. When SEO specialists use geo targeted keywords, your website may dominate location-specific results in popular search engines.

-Website programming

SEO companies will create highly functional websites that are easy to navigate. Optimized websites use simple and user-friendly layout. A good web design also leads users to the right pages and avoids complicated site maps.

-Professional copywriting

Content plays an important role in dental marketing services. This strategy involves employing skilled web writers who can create relevant content. As the focus is on oral health, the writers should be knowledgeable about topics covering oral problems and treatments.

-On-page optimization

This technique involves optimizing web pages with relevant keywords. The keywords will appear on titles, main text, and links. They should also appear on the website’s meta-tags.

-Online Reputation Management services.

Your chosen SEO firm may act as your online public relations arm. It is important for your company to have good communication with your clients. This strategy also carefully monitors feedbacks from your clients.

Businesses should be sensitive about what other people say about them. It doesn’t matter where the comments came from-be it the competitor or client, what they say will always have direct or indirect effects in the marketing of a product or service.