SEO Secrets From SEO Marketing Companies

So, what is it that SEO marketing companies do that makes your website rank high? Here’re some SEO secrets compiled from a survey of top SEO firms. Remember, that performing SEO on your site is best left to SEO marketing companies – you must not attempt it yourself because even minor technical mistakes can push your website down.

1. The companies typically recommends all small and medium business owners to incorporate a WordPress CMS. This CMS is extremely search engine- and SEO-friendly. Tags, headers, H1, H2 and alt tags, etc., can be incorporated without any hard coding. Moreover, WordPress CMS is supported by a community and many plugins that can enhance your site can be freely downloaded and used. For example, there’s a plugin that can make your website mobile-friendly in a few clicks!

2. A search-friendly website technical structure is developed. This includes creating a Robots file that carries instructions for search engines, XML site map, 301 redirects, and more.

3. Your website HTML, CSS, and Javascript codes are compressed; images are optimized for faster loading.

4. The site is bench marked with W3C’s best practices and errors are fixed.

5. Separate accounts are opened with Google, Yahoo, and Bing’s Webmaster Centers, and their recommendations are incorporated into your website.

6. The SEO marketing companies also ensure that your entire site’s navigation is accessible to search engines. If it isn’t, then the search engine may rank your site low because it cannot crawl through all the content.

7. SEO marketing companies then submit your website to prominent (Google, Yahoo, Bing, Ask) search engines.

8. Your site is registered with Google Places. This makes your place of business show up on Google Maps and thereby makes GPS-marketing easy.

9. Keywords are researched and incorporated in your description, tags, title, and content. Certain keyword-containing areas are highlighted to make pages more search-friendly.

10. Keyword-related internal links are used in a breadcrumb format to further strengthen the search engine visibility. Broken links are fixed.

11. The server location is carefully chosen because it impacts SEO – for example, if your website is built for Americans, then your server must be located in America.

12. The firms ensure that inner pages’ titles contain proper English words, and not numbers and junk characters.

13. The firms write unique and original content that contains keywords, but is human-friendly. Content must not be written for search engines because it does not make for a wholesome reading experience. Moreover, search engines red flag sites if they find that the sites are trying to cheat.

14. The search marketing companies then incorporate certain programming codes that make content snippets show up on search engines results even though a subscription is required to view the entire content. This is an invaluable SEO strategy.

This is what SEO marketing companies do to ensure that your website qualifies for a high ranking. However, know that SEO is a continuous process and once onsite SEO is complete, offsite SEO takes over. Offsite SEO is a large area and covers article, forum, blog, and video marketing, link building, social bookmarking, and more. The SEO firms develop customized strategies for every client, and it is in your best interest to work with a reputed and reliable SEO marketing company.

SEO Marketing Can Make Or Break Any Business

The success or failure of your business has a great deal to do with your ability to effectively use Search engine optimization to make your business visible. The most successful firms are often the ones that appear on the first page of search engines like Google.

Use SEO marketing to make visitors aware of your presence
There are so many small businesses out there that most people are unaware of. That’s because of poor marketing efforts on behalf of the business owners. More than half of all small businesses fail in their first few years. Search engine optimization can help to make sure that your business is one of the ones that survives.

Search engine optimization has helped to put many Internet marketers and online business owners on the map. It can do the same thing for you. SEO marketing can drive visitors to your website and bring in daily traffic from all of the major search engines. As people become more familiar with your company, they are more likely to buy products from your company.

Use SEO marketing to help you compete against larger firms
Your business is either growing or its shrinking. The big companies know this and are investing their dollars in marketing. Although you don’t have the financial resources of a big conglomerate, you can still compete against them in the online arena using Search engine optimization.

The great thing about SEO marketing is that any business can actively engage in it. You just need to actively seek backlinks from other online sites. Posting comments in forums, and on other websites, using social media websites and getting links from other sites in the same industry can all help to make you a much more relevant player in Google’s search engine. Being ranked high in the search engines can mean the difference between being a dominant company in your niche and a business that never caught on.

Use SEO marketing as an affordable means of marketing your business
The choice is yours. You can either spend a lot of money advertising on other sites and paying Google, Yahoo, and Bing a small fortune or use Search engine optimization.

Launching an effective Search engine optimization campaign is extremely affordable. You can either spend time seeking out links for yourself or pay a small fee and hire a SEO company to build links for you. SEO marketing has been proven to bring about a great return on investment. The links that are gained and traffic that visits your site pays for itself in no time at all.

Use SEO marketing and Social Media Shopping sites to make money online
Your ability to make money online has a lot to do with the amount of traffic that your website receives. Nothing boosts a website’s traffic like Search engine optimization can. Here are a few ways that you can use SEO marketing to ensure that your business survives:

– Build a recognizable brand
– Drive traffic to your website
– Increase the amount of sales on your site

As you can see good SEO with link building and social media marketing is not an expense to a company. It’s an investment in the future of your company. A company that does not use SEO marketing will have trouble gaining any kind of foothold in the online marketplace.

Need more help with SEO

Creating an SEO Marketing Plan

To effectively spend your marketing dollars, it is very important that you create an SEO marketing plan that will lay out the different steps you are going to take. Search engine optimization is not something that will happen overnight, so you want to be sure that you have a plan that you can follow so that you are able to complete all the necessary steps to make it happen for you. Unplanned SEO is not going to help you get the results that you are looking for and is going to just waste money instead of being useful and effective.

Creating your SEO Marketing Plan

1. Set your Goals
You have to have something to strive for. Figure out where you want to be, what your target audience is, and what you need to provide in terms of content to get there. Stating that you want to be the top search on Google probably isn’t a great goal to set for a startup company, set goals that you can achieve.

2. Do Research on Keywords
Before you can start getting the SEO implemented, you need to understand the keywords that you are going to use. This is going to require some research into your target audience and what is going to get them to your website.

3. Use On-Page SEO
You want to make sure that the keywords that you are marketing with are on your website. Get these keywords into your site as many times as you can without making it look like you tried too hard.

4. Link Up
You will want to join with other sites so that you are able to link with them. It is a great way to do this and is a great way to get some off-page results that are going to work. You can’t become first with all on-page SEO.

5. Create a Measure
To know if your SEO is working properly, you are going to have to measure your results. This will help you determine if you have created an effective SEO marketing plan and met your goals.