What to Avoid When Choosing SEO Marketing Companies

So, you have your website up and running but it’s not getting the expected traffic. Would it be wise to use professional SEO marketing companies to improve rankings and traffic? Yes. Are they safe to use? Probably. Are they perfect on service delivery? Well, there we have a dilemma. So, how do we know which SEO company is best to use for our websites? The best way to answer this is to look at what to avoid when choosing your best SEO company. It is good advice to always avoid:

1. A company that promises “cheap” service

Companies that promise to charge less, more often than not offer equally basic and poor service. Although not necessarily true, but in most cases, this “cheap” service will be beneficial only for the short term.

2. A company that guarantees very fast rankings

Ranking on the search engines is very hard to guarantee, and often happens only from continuous long term efforts and hard work. It is not an instantaneous activity and the only way you can probably guarantee it to happen fast is to use black hat and highly prohibited practices. These practices will most likely lead to search engines penalizing your website by de-listing it from the search results. If such methods are used by your choice SEO Company, just to guarantee fast rankings, then you are at a high risk of losing your SEO investment, time and your business if the site is dropped from these search engines.

3. A company that promises not to change anything on your website

For an effective search engine optimization strategy to be drawn, a site audit is necessary. In this audit, the SEO Company tries to establish if your site has technical problems as well as usability issues that prevent it from proper indexing by the search engines. Should there be any problems, the company should fix them by making the necessary changes. Sometimes, a small change on your website may bring a dramatic increase in its traffic. Therefore, a company that only works on techniques that do not involve making such changes on your website is simply promising short term results.

4. A company that offers SEO services to “all types of companies” in all niches and sectors

The best type of SEO Company to use is one that specializes in your specific niche and kind of business. This is because they understand your market and business better, as well as understanding your competition and keyword needs. This type of company will easily provide you with SEO case studies that are within your niche to help you decide what kind of service specifications you will need from them. A company that offers SEO services to all and sundry will only have limited knowledge of your market and needs. As a result, they give you short term results that cannot hold for the long term, and which are easily wiped off by the competition.

Generally speaking, a good SEO services company is one that focuses on a niche and has experience in your niche market. It is also one that asks you intelligent questions to know your business before engaging you in a SEO contract. It also recommends an SEO audit before advocating for an SEO strategy. To top it all, the best SEO marketing companies offer keyword research services, as well as competitor analysis.

Choose the Right SEO Marketing Company

These are amazing times we live in. Gadgets and technologies are evolving faster than ever, and yet we are also going through one of the worst economic periods ever. Whether we like it or not, we have all been affected by the economic downturn.

One of the outcomes of this tough economic period though has been its contribution towards the spurt in individuals and groups utilizing the power of websites in order to provide a source of income and self-employment.

Ask anyone in the web design, development and promotion industries and they will stand witness to the fact that the demand for their services has only increased in these times.

What troubles me though is to find enthusiasts and budding talents being taken to task by fly-by-night operators claiming to be SEO professionals. It is indeed a shame as budgets already limited by very tough financial conditions are cheated away from those who wish to refuse taking recession lying down, and carving out their own place over the Internet.

My article goes out to all these individuals and groups who are working towards materializing their dreams and goals by starting a website. The single most important piece of advice I as someone from the Custom Web Design and SEO Marketing Company industry would like to give you is… Choose the right SEO Marketing Company.

This single choice can make the difference in you starting to get leads and possibly business through your websites and choosing the right SEO marketing company can help you make sure that the professionals working for you will guide you every step of the way.

Here are a few pointers to help judge the right SEO Marketing Company:

1) Right SEO Professionals will never guarantee the #1 position. No one can control this, and if sources from major search engines like Google and Yahoo say so, then it has to be true.

2) Good SEO experts will review your website, discuss your requirements and provide a detailed plan before they start working on your project.

3) Sincere SEO professionals will help you arrive at the best keywords for the website’s current popularity in the eyes of search engines, and also work out a plan towards migrating to high competition keywords in due course.

4) The right SEO Marketing Company will help you understand the importance of proceeding in the right direction and staying on he good side of search engines.

One of the best ways is still offline… If you have friends who have websites, and have been using the services of search engine optimization companies, then you should ask for their recommendations.

It’s a tough search and you are bound to meet many offering to get your website to the top of the search results right away, you just have to remember that saying… If its goo good to be true then it might just be that!

Best of Luck!

Online SEO Marketing and How It Can Benefit Your Business

Having a website for your own business and using online SEO marketing is a great way to communicate with your loyal customers, while also attracting new ones as well, depending on the types of services and products you have to offer. When you are interested in growing your website even more, looking into the possibilities of incorporating more advanced online SEO marketing is one solution that will help to improve the rankings of your website in search engines all around the world. Looking into finding out more on this marketing strategy and how you can work with it yourself is possible. You can do without the help of a professional or working with companies that specialize in working with SEO strategies. If you don’t have the money to hire these kind of professionals and the time to implement this marketing strategy by yourself, taking care of your site’s SEO by yourself is a good strategy.

Before you set out to look more into working online and working with SEO marketing, it is important to first determine your website’s target audience and demographic and the most important keywords you would like to focus on when you do hire someone or begin researching SEO marketing for the site’s presence. Understanding the type of people you want your website to appeal to will help you with gaining the following and customers you are looking for, without spending unnecessary money on advertising that may attract a crowd that is not interested in your company or site and what it has to offer.

Once you have a plan in place as far as who you are targeting with your site and how you would like to reach them, you can then start to research online SEO marketing from home; by reading books, seeking out a local internet marketing company using traditional phone books and other business directories in your local area, or joining an online marketing community that will teach you the ropes. When you start looking for more information on SEO marketing from home, you can learn for free using some video tutorials and also by reading online step by step guides for implementing SEO into your site’s coding on your own, without hiring someone for help.

One benefit of adding SEO to your own website includes helping to increase the number of times your link is viewed in the search results (ultimately leading to more traffic and page views on the website as well along with potential customers or clients). Additionally, another benefit of using some SEO techniques in your website, is to help with gaining brand recognition, regardless of the type of company or business you are currently running. The more your name and business URL appears in the search engines and is scattered throughout the web, the more others will link to your website, spreading the word of your site and also the name of it as well. This helps to improve branding without paying for a service professionally. Looking into online SEO marketing is vital for any company in today’s world, as more and more transactions are completed online. This allows businesses that are not currently online to expand in the eCommerce world, helping to improve sales and increase customer loyalty in the long run.