What to Avoid When Choosing SEO Marketing Companies

So, you have your website up and running but it’s not getting the expected traffic. Would it be wise to use professional SEO marketing companies to improve rankings and traffic? Yes. Are they safe to use? Probably. Are they perfect on service delivery? Well, there we have a dilemma. So, how do we know which SEO company is best to use for our websites? The best way to answer this is to look at what to avoid when choosing your best SEO company. It is good advice to always avoid:

1. A company that promises “cheap” service

Companies that promise to charge less, more often than not offer equally basic and poor service. Although not necessarily true, but in most cases, this “cheap” service will be beneficial only for the short term.

2. A company that guarantees very fast rankings

Ranking on the search engines is very hard to guarantee, and often happens only from continuous long term efforts and hard work. It is not an instantaneous activity and the only way you can probably guarantee it to happen fast is to use black hat and highly prohibited practices. These practices will most likely lead to search engines penalizing your website by de-listing it from the search results. If such methods are used by your choice SEO Company, just to guarantee fast rankings, then you are at a high risk of losing your SEO investment, time and your business if the site is dropped from these search engines.

3. A company that promises not to change anything on your website

For an effective search engine optimization strategy to be drawn, a site audit is necessary. In this audit, the SEO Company tries to establish if your site has technical problems as well as usability issues that prevent it from proper indexing by the search engines. Should there be any problems, the company should fix them by making the necessary changes. Sometimes, a small change on your website may bring a dramatic increase in its traffic. Therefore, a company that only works on techniques that do not involve making such changes on your website is simply promising short term results.

4. A company that offers SEO services to “all types of companies” in all niches and sectors

The best type of SEO Company to use is one that specializes in your specific niche and kind of business. This is because they understand your market and business better, as well as understanding your competition and keyword needs. This type of company will easily provide you with SEO case studies that are within your niche to help you decide what kind of service specifications you will need from them. A company that offers SEO services to all and sundry will only have limited knowledge of your market and needs. As a result, they give you short term results that cannot hold for the long term, and which are easily wiped off by the competition.

Generally speaking, a good SEO services company is one that focuses on a niche and has experience in your niche market. It is also one that asks you intelligent questions to know your business before engaging you in a SEO contract. It also recommends an SEO audit before advocating for an SEO strategy. To top it all, the best SEO marketing companies offer keyword research services, as well as competitor analysis.

Valuable Information About Local SEO Marketing

An Introduction to SEO Marketing

SEO or search engine optimization is a marketing strategy that is aimed to drive traffic into a website. The idea here is to land a specific website at the top of search engine results. There are a lot SEO methods being used by experts today and all of them require the right tools. If you are thinking of doing your website’s SEO campaign on your own, it is important that you learn about the different methods available so you can choose the right tools to help you. However, you first need to decide how you want your business to be marketed to consumers and how wide of a reach you want your clientele to be.

What is Local SEO Marketing?

If you own a startup online company, you may want to think about first launching your business locally before you hit the international market. This is so you can learn the ropes for running an online business thus eliminating the risk of you becoming overwhelmed with various tasks and responsibilities. Of course, you would need to do some local SEO marketing to get your products or services out there.

Local SEO marketing is not as complicated as a full blown SEO campaign nor is it as expensive. You see, launching your website on a global platform will require a lot of research on your target market thus the need for more advanced tools and additional resources will arise. However, keep in mind that you would still need to learn about the different types of local SEO marketing strategies and conduct an adequate amount of research to learn what your target market want and need. This will allow you to determine the content for your site as well as decide on the best SEO method to use for your business.

If you don’t have the time or the energy to study local SEO marketing and conduct research, the best option is to hire an SEO expert. Yes, you would need to pay for their services but the main benefit is you will be able to maximize your business’ full potential in the local market. Aside from that, you can expect faster ROI when the website of your company is optimized right from the beginning.

The Importance of Local SEO Marketing

You may be wondering why you should consider having your website search engine optimized when you’re only after the local market? The truth is, running an online company is a lot different from operating a physical establishment. You see, physical establishments require less marketing because for one, this type of business is easily noticed especially when the store is located at a prime location. Two, satisfied customers can spread word about a particular brick and mortar shop if they were satisfied with the service.

An online shop on the other hand, is situated in the vast world of the internet where no one really hears about it until a adequate amount of clientele has already been established. Aside from that, URLs are not very easy to remember so even if past customers recommend a specific company, the chances of them actually remembering the site’s address can be slim. Through local SEO marketing, this risk is eliminated because banner ads, niche articles, and press releases have backlinks that will redirect to the site that is being advertized. The more people clicking on these links, the higher the site’s ranking in search engine results will be.

Aside from that, local SEO marketing will limit the audience to your site to your advantage. When a potential customer types in your business’ niche on their search engine’s search bar, you can be sure that your site will be included in the list of results because it has been optimized in way that will allow algorithms to recognize your site as part of this niche. Lastly, local SEO marketing will allow you to always make sure that your business is always at the top of local search engine results because the list of other companies that you would have to keep tabs on will be narrowed down to those that are in direct competition to your business.

How to Choose a Local SEO Company

If you have decided to hire a team of experts to do your local SEO marketing campaign, it’s time to look for the best company to work with. With the help of a search engine, you can easily land a list of companies that are worth looking into. Making a choice as which one to hire however, can be a little confusing because of the numerous companies available. To avoid getting into such a predicament, you need to know what to look for.

First of all, you need to make sure that the company you are thinking of hiring does not utilize unethical SEO methods. While unethical SEO methods can bring in positive results in a short amount of time, this puts your website at risk for getting banned by search engines when their algorithms find the anomaly. Most companies will tell you what methods they will be using to SEO your site but be wary of those that promise to bring your website to the top of search engine results in only a matter of days. White Hat SEO strategies can take a couple of weeks before you see your site rank at the top. However, a significant amount of improvement can be seen.

The next thing that you should look at is of course, their rates and packages. Some local SEO marketing companies offer customized packages for their clients and these are highly recommended for startup online businesses. Lastly, take a close look at their portfolio before you decide to hire. Make sure that the company of your choice has experience in optimizing the websites of businesses that are similar to yours to ensure that they know what they are doing. This will ensure that less time will spent on discussing a possible plan because they pretty much already know what to do.

Hiring a local SEO marketing company will save you a lot of time and energy which you can direct into improving the operations of your business. Also, this will promise more returns for your investment because the sooner that traffic starts pouring into your site, the earlier revenues will start to come in. This will allow you to start thinking about expanding to a global scale sooner than you expected.

Conditions That Should Be Met Before Seeking Out an SEO Marketing Company

When the going gets tough when it comes to bringing traffic to your website, a marketing company such as an SEO marketing company can be a valuable asset in turning the tables. As long as the company is legit and experienced, you will surely notice some benefits once you put the people behind the company to work. The results won’t happen immediately but things will get much better in the long run. However, that does not mean that you should seek out an SEO marketing company right away especially if you are on a tight budget. You can always exert your own efforts first so you won’t spend and you can later see how that turns out. But if the following conditions are met, your website will be better off with the assistance of an SEO marketing company as soon as possible.

No Search Engine Optimization Experience

If you’ve never heard of search engine optimization before, that should already be a sign for you to find a marketing company so you can discover exactly what you are missing. Search engine optimization does have a learning curve and may interrupt your current efforts in bringing more traffic to your site. By hiring a company early, you can skip the worries about learning SEO and let the company take the load while you can freely focus on other areas. This is basically getting multiple things done so you should notice faster results.

Heavy Keyword Competition

Even if you know the ins and outs of search engine optimization, reaching all of the primary objectives can be extremely difficult these days because of all the other websites in your niche that are competing for the same thing. Search engine optimization techniques have been around for a while and many websites that have been existing for years dominate the search results. An SEO marketing company can be of great help here because the company should have experience in keyword research. The company will provide a solution for your website to stay in the competitive circle no matter how new your site is. You will be surprised with the various approaches that good SEO companies have up their sleeves.

No Placement in the Popular Search Engines

If you cannot find your website on Google or Bing even if you use your site domain as a search term, there may be something wrong with your website. If the site has been hosted recently, it may take some time for your site to be indexed by the search engines. Otherwise, you can let an SEO marketing company figure out what is wrong. There is always that possibility where your site may not be optimized for indexing or your content is too dull for your site to have a decent rank. Once again, it is the top priority of SEO companies to not only put your site on the search engine pool but also bring your link to the top search results.