SEO Marketing Can Drive Customers, Not Just Traffic

The most effective use of search engine marketing is to locate customers that are interested in the content and products that your website is offering. A combination of web analytics, web usability, and customized marketing can make your SEO campaign a success.

SEO Marketing should be used to narrow down your customer list and find customers whose site visits can easily be converted into sales.

Use SEO marketing to find customers interested in your products
Search engine marketing is not about just getting a bunch of hits. Any website can pay for a bunch of temporary traffic that visits their website and leaves right away. This is a waste of money. Search engine marketing is about attracting people that are actually willing to buy.

Targeted customers in your niche are the hardest customers to get yourself. That’s what Search engine marketing is for. SEO marketing will help you find customers who are specifically interested in your products. You know that they are interested in your products because they were specifically browsing the search engines looking for your products. You will convert these visitors by having a website that is very user friendly and displays your products prominently.

Use SEO marketing to help increase the amount of time that customers stay on your site
Search engine marketing is incredibly useful to help you learn how to create a highly effective product launch. Use web analytics to determine the geographic location, age, sex, and background of your site’s visitors. This will help you determine the target market for your product.

Creating an account with Google Analytics can help any Internet marketer keep track of the keywords, pages, posts, and content that attracts visitors to your site. Cater your product launches and marketing campaigns around this demographic and these keywords. This will keep your products from just drawing in random traffic. Your product launch will draw in customers that are specifically marketed to according to your analytics research.

Use SEO marketing to get customers from other websites
One of the best ways to use Search engine marketing is to attract customers from other blogs and Internet websites in your niche.

You can use SEO marketing to leave comments and reviews on blogs that have products that are directly related to yours. For example, let’s say a site is offering a plugin that relates to email marketing and you are selling an e-book product that helps people build their email list. This is a perfect complement to the plugin. By leaving a comment, review, or testimonial of the plugin, you can attract customers to your site that are likely to be very interested in your e-book.

Use SEO marketing on social media sites to find customers
Social networks are a virtual goldmine for Internet marketers seeking customers. You can search Twitter for people whose niche and genre specifically relate to your product. Add them to your Twitter list and wait for them to follow you back. Send out a tweet on your products and you have gotten your product before a large gathering of followers.

The following social media sites are good for finding customers.
– Twitter
– Facebook
– YouTube
– MySpace

Search engine marketing can save you time and money by sending customers that are in a buying mood to your online website. You will no longer have to waste valuable time with false leads that do not covert. You can spend more time raking in cash by selling products to serious buyers.

SEO Marketing Can Reduce Your Pay Per Click

Online advertising with Pay per click is big business and getting extremely competitive. Premium ad space does not come cheaply. You can spend a fortune marketing your business on Google, Yahoo, and Microsoft. It requires significant advertising budget to make your website visible in the search engine advertising arena.

One of the most effective ways to lower the amount of money that you are spending on PPC ads is by using Search engine marketing.

Use SEO marketing to eliminate Pay Per Click advertising
You shouldn’t have to spend a whole lot of money for an ineffective advertising campaign. PPC ads are expensive, time consuming, and are only up for a short time. In most cases pay per click will drive visitors to your website, but they may not buy from you. Once your advertising budget dries up, your advertisements disappear from the listing.

It is a proven fact that Search engine marketing efforts have a much higher return on investment than Pay Per Click Advertising. PPC Advertising had been proven to only get one third of the traffic for specific keywords. Meanwhile SEO marketing results in two thirds of all search traffic.

Use SEO marketing to reduce the number of keywords you are targeting
Another effective Search engine marketing strategy is to use SEO along with PPC advertising. Let’s take a look at how to do this.

You can use a keyword research tool to determine the cost per click of a keyword. You can use SEO marketing to rank higher for keywords that have high cost per clicks as these words would quickly deplete your paid advertising budget. Use Pay Per Click ads for keywords that are much lower in price. This is a more efficient use of your ad dollars.

Use SEO marketing to benefit from the changing trends in advertising
Most pay per click ads on sites like Google are either listed right below the search below or on the sidebars. As people become more Internet savvy, they are learning to tune out these ads. Some people no longer even see these ads as their eyes quickly shift to the number one listing in organic search results.

Dollars invested in Search engine marketing can help you get that number one spot for certain keywords and retain that number one listing. Marketing is an ongoing effort and SEO marketing can save an Internet entrepreneur thousands of dollars a month compared to Pay Per Click advertising.

Use SEO marketing to learn what PPC ads convert the best
If you are determined to use paid search advertising advertising then you need to be aware of the types of ads that you can use.

– Display Ads
– Text Link Ads
– Interstitial Ads
– Sidebar Ads
– Banner Ads

The best way to make use of your PPC budget is to try a variety of these ad types and see which ones convert the best. Look for the ones that generate the most clicks that lead to sales conversions. A click only costs you money if it does not convert into a sale. Use Search engine marketing with web analytics so that you can focus your marketing efforts on the most productive ads.

PPC advertising does work but it is far more expensive and less effective than SEO marketing. A good SEO marketing campaign can outperform a PPC campaign any day of the week. paid search advertising advertising should be used as a temporary means of boosting your site traffic using semi popular low cost per click keywords.

Valuable Information About Local SEO Marketing

An Introduction to SEO Marketing

SEO or search engine optimization is a marketing strategy that is aimed to drive traffic into a website. The idea here is to land a specific website at the top of search engine results. There are a lot SEO methods being used by experts today and all of them require the right tools. If you are thinking of doing your website’s SEO campaign on your own, it is important that you learn about the different methods available so you can choose the right tools to help you. However, you first need to decide how you want your business to be marketed to consumers and how wide of a reach you want your clientele to be.

What is Local SEO Marketing?

If you own a startup online company, you may want to think about first launching your business locally before you hit the international market. This is so you can learn the ropes for running an online business thus eliminating the risk of you becoming overwhelmed with various tasks and responsibilities. Of course, you would need to do some local SEO marketing to get your products or services out there.

Local SEO marketing is not as complicated as a full blown SEO campaign nor is it as expensive. You see, launching your website on a global platform will require a lot of research on your target market thus the need for more advanced tools and additional resources will arise. However, keep in mind that you would still need to learn about the different types of local SEO marketing strategies and conduct an adequate amount of research to learn what your target market want and need. This will allow you to determine the content for your site as well as decide on the best SEO method to use for your business.

If you don’t have the time or the energy to study local SEO marketing and conduct research, the best option is to hire an SEO expert. Yes, you would need to pay for their services but the main benefit is you will be able to maximize your business’ full potential in the local market. Aside from that, you can expect faster ROI when the website of your company is optimized right from the beginning.

The Importance of Local SEO Marketing

You may be wondering why you should consider having your website search engine optimized when you’re only after the local market? The truth is, running an online company is a lot different from operating a physical establishment. You see, physical establishments require less marketing because for one, this type of business is easily noticed especially when the store is located at a prime location. Two, satisfied customers can spread word about a particular brick and mortar shop if they were satisfied with the service.

An online shop on the other hand, is situated in the vast world of the internet where no one really hears about it until a adequate amount of clientele has already been established. Aside from that, URLs are not very easy to remember so even if past customers recommend a specific company, the chances of them actually remembering the site’s address can be slim. Through local SEO marketing, this risk is eliminated because banner ads, niche articles, and press releases have backlinks that will redirect to the site that is being advertized. The more people clicking on these links, the higher the site’s ranking in search engine results will be.

Aside from that, local SEO marketing will limit the audience to your site to your advantage. When a potential customer types in your business’ niche on their search engine’s search bar, you can be sure that your site will be included in the list of results because it has been optimized in way that will allow algorithms to recognize your site as part of this niche. Lastly, local SEO marketing will allow you to always make sure that your business is always at the top of local search engine results because the list of other companies that you would have to keep tabs on will be narrowed down to those that are in direct competition to your business.

How to Choose a Local SEO Company

If you have decided to hire a team of experts to do your local SEO marketing campaign, it’s time to look for the best company to work with. With the help of a search engine, you can easily land a list of companies that are worth looking into. Making a choice as which one to hire however, can be a little confusing because of the numerous companies available. To avoid getting into such a predicament, you need to know what to look for.

First of all, you need to make sure that the company you are thinking of hiring does not utilize unethical SEO methods. While unethical SEO methods can bring in positive results in a short amount of time, this puts your website at risk for getting banned by search engines when their algorithms find the anomaly. Most companies will tell you what methods they will be using to SEO your site but be wary of those that promise to bring your website to the top of search engine results in only a matter of days. White Hat SEO strategies can take a couple of weeks before you see your site rank at the top. However, a significant amount of improvement can be seen.

The next thing that you should look at is of course, their rates and packages. Some local SEO marketing companies offer customized packages for their clients and these are highly recommended for startup online businesses. Lastly, take a close look at their portfolio before you decide to hire. Make sure that the company of your choice has experience in optimizing the websites of businesses that are similar to yours to ensure that they know what they are doing. This will ensure that less time will spent on discussing a possible plan because they pretty much already know what to do.

Hiring a local SEO marketing company will save you a lot of time and energy which you can direct into improving the operations of your business. Also, this will promise more returns for your investment because the sooner that traffic starts pouring into your site, the earlier revenues will start to come in. This will allow you to start thinking about expanding to a global scale sooner than you expected.