Does SEO Marketing Still Work?

The recent changes that Google made to its algorithm, the infamous “Google Panda” or “Google Farmer” update, made many of the link building techniques used by SEO firms obsolete. Directories that were once part of massive link buys have now been re-designated as link farms and removed from Google page rankings. Without this potent tool, does SEO marketing still work? Those opposed to SEO claim that it doesn’t, but they are the same folks who have said time and again that marketing for page rank has never worked, a statement that has been proven wrong by all the positive results those who have used search engine optimization have experienced over the years.

Directory submissions, believe it or not, are only one small part of SEO marketing. The technique begins with website optimization and is anchored by content development. Most SEO companies now use blogs and satellite microsites to add content and develop quality links back to their client’s websites. Internal links have always counted in page rank calculations and the size of a website makes it much easier to find on the web. Think of the target site as an island in the middle of the ocean. Hawaii is hard to see when you’re looking at the whole Pacific. Australia is pretty easy to find.

Another tactic that has become part of SEO marketing in recent years is social media marketing. The links that can be obtained by social bookmarking and conversation threads on Facebook and Digg, not to mention re-tweets from Twitter, are all awarded a fair amount of link juice from Google, Yahoo, and Bing, raising your overall page rank. The SEO companies that have learned to effectively use social media are the ones that are thriving right now, in spite of the changes brought about by Google Panda.

The algorithmic change in Google’s formula is expected to be followed by similar changes in the way Yahoo and Bing calculate their page rank. The objective of the search giant’s move was to improve the quality of content on the web, at least that which is being seen by potential consumers surfing the web. It is no longer possible to buy your way to the top; it needs to be done through hard work and quality content development. By increasing the size of a website and linking it to relevant directories and other websites, even small businesses can now attain top page rankings.

Does SEO Marketing still work? Of course it does. It has been, still is, and probably always will be the most effective way to get long term traffic to your website. The formula’s may have changed a bit, but those who have been doing it right all along haven’t been affected by that. By adding quality content and linking to sites relevant to a target industry, any business can now get to the top of Google Page One. You just have to do the work before you can reap the rewards. Imagine that.

SEO Marketing Needs In-Depth Keyword Research

While search engine marketing works well for marketing your website; it is not a standalone product. Even the best SEO marketing campaign will fail with the wrong keywords. Search engine marketing (SEM) relies heavily upon researching the right keyword research ahead of time. Proper SEO marketing can bring your online website from obscurity to the forefront.

Apply SEO Marketing (SEM) to dominate your niche
There is no use in shelling out good money for search engine marketing if you aren’t exactly sure what keywords to rank for. Many Internet marketers use SEO marketing improperly by trying to rank for random keywords that generate little to no traffic.

SEM is designed to increase your website’s traffic and help you dominate your online niche. There is no use investing time and energy into ranking high in the search engine for keywords that will generate absolutely no traffic. Look for keywords that relate to your particular niche and generate daily web traffic.

Your keywords do not have to bring in millions of views a day. You can create a nice income stream off of a site that brings in a couple hundred search engine hits a day.

Apply SEO marketing to gain a foothold in the search engines
Too many Internet marketers waste valuable dollars trying to rank high for the most popular keywords. The most popular keywords often contain the most competition and are the most difficult to rank for. For example, using search engine marketing to rank for the phrase “make money online” would be a fruitless endeavor.

There are millions of sites competing for this keyword. The sites that rank the highest are often well aged domains that have been around for years and have built up thousands of backlinks. A better use of your search engine marketing efforts would be to research variations of this phrase and concentrate your SEO efforts there.

Apply SEO marketing to improve your web analytics
You can increase the total number of visitors to your site, pageviews, and the number of hits that your site gets with great keywords.

Use keyword tools to research the analytics of a particular keyword. You can determine exactly how many hits a particular keyword gets in a day and the value of each click to your website. You can research how many other sites are competing for the same keyword and what your likelihood of ranking high for the same keyword is. All of these tools will make your search engine marketing campaign a whole lot more effective.

Apply SEO marketing properly by using research tools
There are a number of free and premium tools that are great for doing keyword research. These sites will give you statistical measures of exactly how many clicks your site could potentially get. Here are a few of the more popular keyword research tools.

· Google Keyword Tools
· Traffic Travis
· Market Samurai

Keyword research and search engine marketing go hand in hand together. They both need each other to be successful. If you want to do SEM right, look for relevant keywords with limited competition and lots of daily searches.

How to Do SEO Marketing Services

When making websites “SEO friendly” it does not mean just to optimize the content and tags to make it easily indexed by popular search engines. Successful business owners will look to incorporate a variety of SEO marketing services along with the actual website’s optimization in order to generate traffic, leads or sales conversions.

Beginning with SEO

The keyword and content optimization is definitely a major factor in SEO implementation and these are now combined with unique marketing strategies that must be aligned with the goals and objectives of the website. Services like link building, article writing, social media marketing, blog and forum postings and reputation management are just a few popular SEO marketing services to name.

It’s all about building Links

Backlinking is one of the most effective ways to get your site high in ranking. There are many ways to achieve this, the most popular is directory submission and article submission which consist of articles about certain keywords that are important to your website. This is useful for search engine ranking as the more links the search engines find on the website the better rankings it provide.

Build More with Social Networking

Social media presence is now dominating time and is getting crucial for websites to adhere to it. This is now one of the most popular SEO marketing services that companies provide. Because social networking sites have millions of user accounts and the information is seamless it is very helpful in the technique of backlinking websites. The website gets to have another page in social area and a link that points to the original site. It’s an automatic way of getting noticed since the links are shared by friends and fans.

PPC and Postings

Gaining in popularity is the PPC (pay per click) management to attract good traffic that results in conversion. This requires participating in AdWords campaigns with an optimal set of keywords that ensures maximum ROI for the website. Press releases, blogs and forum creations also help in achieving the purpose of creating awareness and sales for the website. This works well with the reputation management since much of the negativity is eliminated through positive postings about the products and services of a website. It also helps in high rankings in the search engine results page.

The Ever Changing Trends

The techniques that most search engines use are changing frequently to rank a particular website. Therefore it is important that the SEO marketing services are acquired according to the effectiveness and conformance of the search engine algorithms. The first thing to understand in this case is that no website is the same and each has different purposes and targeted audience. The type of services you choose should place the website in its correct position rather than invite irrelevant traffic to the website.