Tips to Choosing the Best SEO Marketing Company

When it comes to optimizing your website for search engines, it is important to wisely choose an SEO marketing company that will get you results. What you need is a company that gets your website listed on top of the search engines and fast, without compromising your website or future ranking results. This helps you to get the desired traffic to this site leading to more business for you, hence profits. Therefore, investing in SEO services need to be a well thought out part of your business plan. There are a few tips you can use when choosing an SEO services company to be able to get the best.

To begin with, they should have a verifiable portfolio. When searching for SEO services, ask the various marketing companies you intend to use to give you a list of clients or websites they have worked on. You should then do your due diligence and find out if the expected results were achieved, and in what time period. Do not hesitate to contact these referees to verify.

Stay away from companies that guarantee top rankings. It is almost impossible to tell how fast a site will get ranked high up the search engines. A company that gives this kind of a guarantee is either scamming you, or will use some black hat techniques that not only jeopardize your website, but are also short lived.

A good SEO company will first advocate for an SEO website audit before committing to an SEO strategy. To outline a good recommend for your website’s SEO strategy, a SEO company must first understand your website, your competition and your market. This audit also examines the usability of your website, technical flaws and strengths, as well as external factors, which include traffic analyses, your competition’s positioning and your keywords demand.

You should also choose a company that focuses on your business niche. A company that claims to offer SEO services to all types of companies in all sectors is not a good fit. Using an analogy of a patient, would you rather ask a random person for possible treatment of your illness or would you go for an experienced medical specialist? Of course, a specialist would be better. Similarly so, a niche focused “specialist” company is better than a general SEO services company. The downside for using the general SEO company is that they will give you short term results by using tactics that will not hold for long term competition.

The cost of the service is also an indicator of quality of service. Companies that claim to be cheap are most likely going to also offer equally cheap service and results. A service that does not offer real and long term benefits. Again, would you risk your life by taking on the cheapest doctor to manage your health care? Although not meaning that you should go for the most expensive service, try to equate the value of your money to the service rendered and the return on investment over a period of time. Improving your website visibility in the search engines takes experience, knowledge and hard work, and a good and professional SEO marketing company will definitely charge quite a reasonable amount for this.

Law Firm SEO Marketing and Crucial Things To Know

Today, I wanted to discuss law firm SEO marketing and some important things to realize and focus on.

If you’re an attorney and looking to do any type of lawyer SEO marketing, then you probably already discovered that competition amongst law firms is cut throat.

If you want to have any chances of being successful with your marketing online, then you need the right SEO services for lawyers on your side.

The key is to know your goals or have a conversation about your goals with the law firm SEO marketing company you chose.

Now, being on top of Google is a crucial first step to generating leads online, but if your website fails to convert your traffic or visitors, then you are wasting money and losing out to your competitors.

This is why it’s important to not only choose the right law firm SEO marketing company, but also a company who can help you on the direct response marketing side.

Whether your goal is to generate leads or appointments immediately, the right company will help you convert those leads or appointments into clients.

A lot of SEO services for lawyers forget the marketing side of things. Traffic is great, but if that traffic is not converting for you, you are wasting time and money.

A better way to put it is, without the right SEO and marketing, you are pushing your potential clients to your competition.

An important thing that the right law firm SEO marketing company will do is immediately find out if your domain has a manual or algorithmic penalty as a result of bad links or over-optimized anchor text.

If this is the case, a new domain name may be required so you are not wasting time and money trying to rank a penalized domain.

Once you chose your law firm SEO marketing service, they should come up with a custom tailored solution to help you start generating leads and new cases.

They never should provide you a “one size fits all” solution. Unfortunately this is quite common among SEO services for lawyers.

According to the Bureau of Labor Statistics, as of last year, over 600,000 lawyers in America exist. To point out how competitive some areas can be, California and New York each have over 70,000 attorneys competing for business.

Here’s a few interesting and profitable facts for you as well. According to ComScore, on average, we conduct over 12 billion searches per month on the search engines.

According to WORDSTREAM, 72% of all people who conducted a local search, called or visited that business.

According to Search Engine Land, on average, 75% of all people who search online, ignore the paid ads and focus on the organic results.

Finally, they have found that approximately 85% of searchers, trust natural or organic listings vs. paid ads.

If worked with a lawyer SEO company in the past, then you probably already know that working with a search engine service can be very difficult and expensive.

With most of the search engine services overcharging and under delivering, it’s really hard to truly experience the results you want.

This is why it is important to call the company you chose, discuss your goals like spoke about and listen to their answers.

If you are constantly hearing things like you’re like any other client and we’ll get you on top or if they are more concerned about pitching you on their lawyer SEO services vs. uncovering what your true needs and desire is, then run as fast as you can.

What does all this mean? Simply, when you made the call and found the right choice, then having the right law firm SEO marketing company on your side is the key to success online.

SEO Marketing Starts With Link Building

Any good SEO marketing expert knows that SEO marketing is all about link building. It’s about getting the right links from the right websites. This helps your site to become a greater presence in its niche and rise up the search engine rankings.

A good search engine marketing campaign will proactively get you permanent backlinks that stick for the long run.

Use SEO marketing to get links from other blogs

One of the best way to gain backlinks is to ask blogs which has same niche as your website. Links from related blogs will make your site seem more authoritative to Google and boost your search engine ranking position.

An easy way to do link building from blogs is to leave a comment on a blog. Most blogs allow you to leave your URL whenever you post a comment. A relevant comment can result in a permanent backlink and new traffic for your website. Posting in a blog’s forum will also give you an indexed link in Google.

Use SEO marketing to promote link diversity

Google has gotten wise to many of the black hat SEO tactics. They have started to discount websites that leave a footprint online from having too many of the same types of links.

One of the ways to get around losing links in Google is to build a nice array of links from all different types of websites. Your link profile should contain links from large websites, small websites, online forum, comments, article directories, social media networks, and other blogs. This profile is a lot more natural to the search engines.

Use SEO marketing to get links from social media sites

You can get valuable backlinks for free from high ranked social media sites by applying SEO marketing properly. Facebook and Twitter are great places to start for social media marketing but you should not stop there. You can get links from the following sites as well.

· Stumble Upon
· Google Buzz
· Yahoo Buzz
· Tip’D
· Yahoo Answers

These sites are often overlooked by Internet marketers and website entrepreneurs so they can be a gold mine for your SEO marketing efforts. You can get daily links and targeted website traffic just by taking a few minutes out of your day.

Use SEO marketing to get links from carnivals

Carnivals are one of the most underused link building efforts in SEO marketing today. Carnivals are a great way to increase your web analytics, website traffics, and overall site backlinks. A carnival is when a website solicits posts, articles, and other content from a variety of different websites. All of these articles are listed in one giant blog carnival that attracts a massive amount of traffic and links for every single participant.

The basic principle of search engine marketing is building backlinks. It does not matter whether the links are do follow or no follow as both have a place in your link building strategy. Increasing the number of links to your website will make your site a favorite of the search engines and a must visit by online web surfers.