Law Firm SEO Marketing and Crucial Things To Know

Today, I wanted to discuss law firm SEO marketing and some important things to realize and focus on.

If you’re an attorney and looking to do any type of lawyer SEO marketing, then you probably already discovered that competition amongst law firms is cut throat.

If you want to have any chances of being successful with your marketing online, then you need the right SEO services for lawyers on your side.

The key is to know your goals or have a conversation about your goals with the law firm SEO marketing company you chose.

Now, being on top of Google is a crucial first step to generating leads online, but if your website fails to convert your traffic or visitors, then you are wasting money and losing out to your competitors.

This is why it’s important to not only choose the right law firm SEO marketing company, but also a company who can help you on the direct response marketing side.

Whether your goal is to generate leads or appointments immediately, the right company will help you convert those leads or appointments into clients.

A lot of SEO services for lawyers forget the marketing side of things. Traffic is great, but if that traffic is not converting for you, you are wasting time and money.

A better way to put it is, without the right SEO and marketing, you are pushing your potential clients to your competition.

An important thing that the right law firm SEO marketing company will do is immediately find out if your domain has a manual or algorithmic penalty as a result of bad links or over-optimized anchor text.

If this is the case, a new domain name may be required so you are not wasting time and money trying to rank a penalized domain.

Once you chose your law firm SEO marketing service, they should come up with a custom tailored solution to help you start generating leads and new cases.

They never should provide you a “one size fits all” solution. Unfortunately this is quite common among SEO services for lawyers.

According to the Bureau of Labor Statistics, as of last year, over 600,000 lawyers in America exist. To point out how competitive some areas can be, California and New York each have over 70,000 attorneys competing for business.

Here’s a few interesting and profitable facts for you as well. According to ComScore, on average, we conduct over 12 billion searches per month on the search engines.

According to WORDSTREAM, 72% of all people who conducted a local search, called or visited that business.

According to Search Engine Land, on average, 75% of all people who search online, ignore the paid ads and focus on the organic results.

Finally, they have found that approximately 85% of searchers, trust natural or organic listings vs. paid ads.

If worked with a lawyer SEO company in the past, then you probably already know that working with a search engine service can be very difficult and expensive.

With most of the search engine services overcharging and under delivering, it’s really hard to truly experience the results you want.

This is why it is important to call the company you chose, discuss your goals like spoke about and listen to their answers.

If you are constantly hearing things like you’re like any other client and we’ll get you on top or if they are more concerned about pitching you on their lawyer SEO services vs. uncovering what your true needs and desire is, then run as fast as you can.

What does all this mean? Simply, when you made the call and found the right choice, then having the right law firm SEO marketing company on your side is the key to success online.

SEO Marketing Companies: Be One Of Them

If you are one of those who have benefited from doing search engine optimization (SEO) services for website owners, you might want to start with your own SEO business now or sell your services as an SEO freelancer. Before deciding to be listed as one of the SEO marketing companies, consider the following pointers which may be helpful for you.

Plan And Prepare

Resolve, first and foremost, the kind of SEO services that you will offer your clients. From there, you can come up with a list of long and short-term goals that your business will adhere to. Usually, after these first two steps are done, the owner thinks of the appropriate trading name for the firm. Make your name unique but professional-sounding.

Since you will be exchanging deals with company or business owners, identify your targeted market customers. Know their desires and needs so you could come up with suitable marketing strategies to make your firm known.

Besides that, it would also be wise to know your competitors and the services they offer. This is an opportunity for you to create and market something distinctive that other service providers don’t offer yet.

The last part of your preparation should be the finalizing your business structure which may include taxes, hiring a staff or creating a business bank account. But do decide first whether you will be a sole trader or a company co-owner before dealing with each of these.

Set-up Your Office

Location and accessibility are the major business components that search engine marketing specialists should consider. Your clients should be able to access your office easily. From here come the questions – do I need to rent a commercial office space? And, can I simply have a home office?

Once your office space becomes definite, decide on the things you need to purchase like computer and furniture. See if there’s adequate room for extra staff. Set the working hours too for yourself and for your staff (if you have any). Make sure that you stick with it.

Bring Out The Trade Tools

Acquiring only the essential tools needed to run your SEO business would save your time and some extra money for future use. The two most indispensable tools are hardware and software. Hardware includes a computer with large memory and hard drive capacity, reliable internet connection, phone line, printer and fax machine.

Meanwhile, the kinds of software to choose are those designed for invoice, time sheets, keyword discovery and document creation. You can check out other ‘must-have tools’ for SEO marketing companies online.

Market Your Business

Marketing your business is an online and offline task. It is best to be armed with techniques in both areas. For your online marketing, include their your website design and your promotional advertisements.

Provide definite means for your clients to keep in touch with you, online and offline. This can help a lot for establishing the reputation of a starting business. Additionally, you can join SEO industry organizations and enlist your contact information in SEO directories.

Keep Your Clients Happy

Good customer service keeps clients content and happy. Consider a reward system for your best clients. This will make them feel valuable. Keeping in touch with your clients on a regular basis will definitely keep them in sight.

Ask For Help

Although you do not plan to make mistakes, making them is inevitable. The good thing is solutions to most SEO problems are available online. That’s why search engines, especially Google, are the acclaimed best friends of most web users. Join SEO forums and have an open mind to learn something new.

Expand Your Business

Time will come that you may need to decide whether to take more projects and be one of the best SEO marketing companies. If you plan to expand, be ready to honestly answer questions on welcoming more clients and hiring more staff in connection to your business’ capabilities.

Does SEO Marketing Still Work?

The recent changes that Google made to its algorithm, the infamous “Google Panda” or “Google Farmer” update, made many of the link building techniques used by SEO firms obsolete. Directories that were once part of massive link buys have now been re-designated as link farms and removed from Google page rankings. Without this potent tool, does SEO marketing still work? Those opposed to SEO claim that it doesn’t, but they are the same folks who have said time and again that marketing for page rank has never worked, a statement that has been proven wrong by all the positive results those who have used search engine optimization have experienced over the years.

Directory submissions, believe it or not, are only one small part of SEO marketing. The technique begins with website optimization and is anchored by content development. Most SEO companies now use blogs and satellite microsites to add content and develop quality links back to their client’s websites. Internal links have always counted in page rank calculations and the size of a website makes it much easier to find on the web. Think of the target site as an island in the middle of the ocean. Hawaii is hard to see when you’re looking at the whole Pacific. Australia is pretty easy to find.

Another tactic that has become part of SEO marketing in recent years is social media marketing. The links that can be obtained by social bookmarking and conversation threads on Facebook and Digg, not to mention re-tweets from Twitter, are all awarded a fair amount of link juice from Google, Yahoo, and Bing, raising your overall page rank. The SEO companies that have learned to effectively use social media are the ones that are thriving right now, in spite of the changes brought about by Google Panda.

The algorithmic change in Google’s formula is expected to be followed by similar changes in the way Yahoo and Bing calculate their page rank. The objective of the search giant’s move was to improve the quality of content on the web, at least that which is being seen by potential consumers surfing the web. It is no longer possible to buy your way to the top; it needs to be done through hard work and quality content development. By increasing the size of a website and linking it to relevant directories and other websites, even small businesses can now attain top page rankings.

Does SEO Marketing still work? Of course it does. It has been, still is, and probably always will be the most effective way to get long term traffic to your website. The formula’s may have changed a bit, but those who have been doing it right all along haven’t been affected by that. By adding quality content and linking to sites relevant to a target industry, any business can now get to the top of Google Page One. You just have to do the work before you can reap the rewards. Imagine that.