Why You Should Hire a Professional SEO Marketing Company

An SEO marketing company typically provides all Internet marketing solutions. So, don’t let that SEO tag fool you – you will get full service from these companies. Here is what you can expect:

SEO (Search Engine Optimization)

The firm will be staffed with SEO pros that have many years of experience in submitting sites to directories and search engines, researching keywords, writing quality content that carries relevant keywords, including keyword-rich meta tags into the content, etc.

Web design

A website is not a bunch of pages linked together. Creating a website is a science and there’s no one-size-fits-all. SEO marketing firms are staffed with experienced graphic designers and UI (User Interface) experts who know how to structure the site both from the programming as well as a visual standpoint.

Internet Advertising

Reputed firms help clients with their pay-per-click (PPC) campaigns and with banner advertising. They can help select the right websites to advertise on, pick high paying keywords, and negotiate on the client’s behalf.

Mobile apps

The firm typically should be able to create a mobile version of a website and also help create mobile apps for iPhone, Android and Symbian OS.

Online marketing

The SEO marketing company must help conduct email non-spammy email marketing campaigns, and help build an opt-in list. It will write newsletters, white papers, and ebooks for you to give away, and that is something that will help you build leads. The company will also distribute well-written press releases and articles on high-PR directories and these will help bring in traffic and increase PageRank. It will also post on forums and comment on blogs and even help create a video channel on YouTube, a Google company.

Link building

If your backlink is found on an educational or a government website or on a high-ranking and reputed website, it can dramatically take your site much higher in the search engine results pages. SEO marketing companies can help post your links on such high ranking websites.

Social media marketing

Social media marketing is the buzzwords these days. Companies are creating fan pages on Twitter and Facebook and posting edgy content, and all this is helping their brand go viral. Working with social media channels requires knowledge, experience, and skills, and a niche SEO marketing company can help conduct successful campaigns and increase brand awareness on social media channels.

Niche marketing

There is life beyond the mainline channels like Yahoo, Google, You Tube, Facebook, etc. There are many niche channels that are industry specific, and these channels attract relevant and targeted prospects. SEO marketing companies know how to dig deeper and discover relevant niches that can make for excellent marketing avenues.

Blogging

Blogging is wonderful means of self-expression. Aside from that, it can help get a lot of backlinks so long meaningful and incisive blog posts are published. SEO marketing companies can help you blog well and get backlinks in the process.

These were some of the services that are typically provided by a SEO marketing company. If you are serious about marketing your website online, then you must work with a reputed SEO firm.

Law Firm SEO Marketing and Crucial Things To Know

Today, I wanted to discuss law firm SEO marketing and some important things to realize and focus on.

If you’re an attorney and looking to do any type of lawyer SEO marketing, then you probably already discovered that competition amongst law firms is cut throat.

If you want to have any chances of being successful with your marketing online, then you need the right SEO services for lawyers on your side.

The key is to know your goals or have a conversation about your goals with the law firm SEO marketing company you chose.

Now, being on top of Google is a crucial first step to generating leads online, but if your website fails to convert your traffic or visitors, then you are wasting money and losing out to your competitors.

This is why it’s important to not only choose the right law firm SEO marketing company, but also a company who can help you on the direct response marketing side.

Whether your goal is to generate leads or appointments immediately, the right company will help you convert those leads or appointments into clients.

A lot of SEO services for lawyers forget the marketing side of things. Traffic is great, but if that traffic is not converting for you, you are wasting time and money.

A better way to put it is, without the right SEO and marketing, you are pushing your potential clients to your competition.

An important thing that the right law firm SEO marketing company will do is immediately find out if your domain has a manual or algorithmic penalty as a result of bad links or over-optimized anchor text.

If this is the case, a new domain name may be required so you are not wasting time and money trying to rank a penalized domain.

Once you chose your law firm SEO marketing service, they should come up with a custom tailored solution to help you start generating leads and new cases.

They never should provide you a “one size fits all” solution. Unfortunately this is quite common among SEO services for lawyers.

According to the Bureau of Labor Statistics, as of last year, over 600,000 lawyers in America exist. To point out how competitive some areas can be, California and New York each have over 70,000 attorneys competing for business.

Here’s a few interesting and profitable facts for you as well. According to ComScore, on average, we conduct over 12 billion searches per month on the search engines.

According to WORDSTREAM, 72% of all people who conducted a local search, called or visited that business.

According to Search Engine Land, on average, 75% of all people who search online, ignore the paid ads and focus on the organic results.

Finally, they have found that approximately 85% of searchers, trust natural or organic listings vs. paid ads.

If worked with a lawyer SEO company in the past, then you probably already know that working with a search engine service can be very difficult and expensive.

With most of the search engine services overcharging and under delivering, it’s really hard to truly experience the results you want.

This is why it is important to call the company you chose, discuss your goals like spoke about and listen to their answers.

If you are constantly hearing things like you’re like any other client and we’ll get you on top or if they are more concerned about pitching you on their lawyer SEO services vs. uncovering what your true needs and desire is, then run as fast as you can.

What does all this mean? Simply, when you made the call and found the right choice, then having the right law firm SEO marketing company on your side is the key to success online.

What You Need to Know About SEO Marketing Solutions

Marketing SEO solutions is vital to the success of an online business. The primary search engines locate a website based upon the SEO used within the website. Matching SEO to the content of the site is the most efficient method to attract valuable Internet traffic and potential customers. The key to success is finding a good and balanced match between content, product and choice of SEO phrases or keywords. Often, it is easiest to use a third party to handle this part of the online business to make certain the balance is achieved.

Combining online marketing and SEO is the best way to assure that targeted traffic arrives at the website. Visitors will already be interested in the types of products or services offered because the SEO matched their searches. Instead of wasted traffic that does not buy anything or utilize any of the services, traffic becomes much more targeted and focused.

Many online businesses are often surprised that they can find affordable SEO services. The key is to ask for references and samples. Do independent searches to ascertain if the company offering services is able to yield first page search rankings for various products or services that the sample sites offered. Ideally, the pages should rank within the top 25 percent of the first search engine page. Search with several search engines.

One option to find a good match is to investigate local SEO services. Business owners can meet up directly with the service provider to give them an idea of what type of products or services are being marketed. Meeting with someone locally gives the business owner more flexibility and a chance to discuss issues and desires face-to-face.

Getting the best SEO marketing service is crucial to success for online businesses. Without good SEO it will not matter how valuable, unique or affordable your products and services are because no-one will know the website exists. The Internet is a vast array of prime virtual real estate for businesses. The key is to make certain the business stands out above the rest and remains high in the search engine rankings.

Decide on a target audience. Determine what services or products to sell the target audience. Select a company, either locally or on the Web, that will help you launch your business. Take advantage of SEO marketing solutions to make certain your business becomes a highly-valuable piece of Internet real estate.