Creating an SEO Marketing Plan

To effectively spend your marketing dollars, it is very important that you create an SEO marketing plan that will lay out the different steps you are going to take. Search engine optimization is not something that will happen overnight, so you want to be sure that you have a plan that you can follow so that you are able to complete all the necessary steps to make it happen for you. Unplanned SEO is not going to help you get the results that you are looking for and is going to just waste money instead of being useful and effective.

Creating your SEO Marketing Plan

1. Set your Goals
You have to have something to strive for. Figure out where you want to be, what your target audience is, and what you need to provide in terms of content to get there. Stating that you want to be the top search on Google probably isn’t a great goal to set for a startup company, set goals that you can achieve.

2. Do Research on Keywords
Before you can start getting the SEO implemented, you need to understand the keywords that you are going to use. This is going to require some research into your target audience and what is going to get them to your website.

3. Use On-Page SEO
You want to make sure that the keywords that you are marketing with are on your website. Get these keywords into your site as many times as you can without making it look like you tried too hard.

4. Link Up
You will want to join with other sites so that you are able to link with them. It is a great way to do this and is a great way to get some off-page results that are going to work. You can’t become first with all on-page SEO.

5. Create a Measure
To know if your SEO is working properly, you are going to have to measure your results. This will help you determine if you have created an effective SEO marketing plan and met your goals.

Using SEO Marketing Companies for a Nice Turbo Boost

Online services are there to provide you with professional assistance so it is logical to say that SEO marketing companies give people a helping hand in terms of marketing their website. With that logic applied, these online marketing services are not needed if you can handle the marketing yourself. There are a lot of websites that happen to do that and these sites have the potential to grow as long as the search engine optimization marketing is consistent. But you must take into account the fact that having an advantage over the competition is good for boosting traffic. In order to gain that competitive advantage, you need to work much faster and that won’t be easy to do alone. This is where SEO companies have a use even if you feel you do not need them. Here are some of the crucial areas in marketing where you can notice some great turbo boosts.

Speed Up Article Distribution

Article marketing is one of the most powerful forms of SEO, but to get a real feel of the benefits, you need to submit large quantities of articles to a number of directories. Unless you have a good software, your pacing will be very slow and even if you do have the software, you may still have to come up with fresh content to keep the article submitting steady. You can get the job done a lot faster if you let SEO companies do it for you because the good services have dedicated teams that will focus on your content needs. Having a huge article advantage over others is essential if you want more traffic to head to your site. Don’t forget too that these SEO companies are well-versed with search engine optimization so these companies may do a much better job in researching keywords and sprinkling them to articles.

Boost Search Engine Rankings

Raising your search engine ranking is a practice that really takes a lot of time. Even if you enlist the help of SEO marketing companies, it will still take time and that sums up the entire point. If you want to take SEO seriously, you might as well take the fastest possible route which is to let the SEO marketing companies do the heavy work. In fact, you can work alongside these companies by doing more work yourself. SEO marketing companies do not have to be there to give you a long break. You are still free to independently work on your site. You can try improving the layout or supplying more articles to article directories so your site has even more exposure.

Reach Out to a New Audience

Once you feel the synergy with the SEO marketing companies, you will realize that your site will reach out to more people a lot quicker. Providing that your site and host is prepared to handle a huge volume of traffic and that your ads are ready, you should be able to make up the money that you spent on these SEO marketing companies.

What to Avoid When Choosing SEO Marketing Companies

So, you have your website up and running but it’s not getting the expected traffic. Would it be wise to use professional SEO marketing companies to improve rankings and traffic? Yes. Are they safe to use? Probably. Are they perfect on service delivery? Well, there we have a dilemma. So, how do we know which SEO company is best to use for our websites? The best way to answer this is to look at what to avoid when choosing your best SEO company. It is good advice to always avoid:

1. A company that promises “cheap” service

Companies that promise to charge less, more often than not offer equally basic and poor service. Although not necessarily true, but in most cases, this “cheap” service will be beneficial only for the short term.

2. A company that guarantees very fast rankings

Ranking on the search engines is very hard to guarantee, and often happens only from continuous long term efforts and hard work. It is not an instantaneous activity and the only way you can probably guarantee it to happen fast is to use black hat and highly prohibited practices. These practices will most likely lead to search engines penalizing your website by de-listing it from the search results. If such methods are used by your choice SEO Company, just to guarantee fast rankings, then you are at a high risk of losing your SEO investment, time and your business if the site is dropped from these search engines.

3. A company that promises not to change anything on your website

For an effective search engine optimization strategy to be drawn, a site audit is necessary. In this audit, the SEO Company tries to establish if your site has technical problems as well as usability issues that prevent it from proper indexing by the search engines. Should there be any problems, the company should fix them by making the necessary changes. Sometimes, a small change on your website may bring a dramatic increase in its traffic. Therefore, a company that only works on techniques that do not involve making such changes on your website is simply promising short term results.

4. A company that offers SEO services to “all types of companies” in all niches and sectors

The best type of SEO Company to use is one that specializes in your specific niche and kind of business. This is because they understand your market and business better, as well as understanding your competition and keyword needs. This type of company will easily provide you with SEO case studies that are within your niche to help you decide what kind of service specifications you will need from them. A company that offers SEO services to all and sundry will only have limited knowledge of your market and needs. As a result, they give you short term results that cannot hold for the long term, and which are easily wiped off by the competition.

Generally speaking, a good SEO services company is one that focuses on a niche and has experience in your niche market. It is also one that asks you intelligent questions to know your business before engaging you in a SEO contract. It also recommends an SEO audit before advocating for an SEO strategy. To top it all, the best SEO marketing companies offer keyword research services, as well as competitor analysis.