Using SEO Marketing Companies for a Nice Turbo Boost

Online services are there to provide you with professional assistance so it is logical to say that SEO marketing companies give people a helping hand in terms of marketing their website. With that logic applied, these online marketing services are not needed if you can handle the marketing yourself. There are a lot of websites that happen to do that and these sites have the potential to grow as long as the search engine optimization marketing is consistent. But you must take into account the fact that having an advantage over the competition is good for boosting traffic. In order to gain that competitive advantage, you need to work much faster and that won’t be easy to do alone. This is where SEO companies have a use even if you feel you do not need them. Here are some of the crucial areas in marketing where you can notice some great turbo boosts.

Speed Up Article Distribution

Article marketing is one of the most powerful forms of SEO, but to get a real feel of the benefits, you need to submit large quantities of articles to a number of directories. Unless you have a good software, your pacing will be very slow and even if you do have the software, you may still have to come up with fresh content to keep the article submitting steady. You can get the job done a lot faster if you let SEO companies do it for you because the good services have dedicated teams that will focus on your content needs. Having a huge article advantage over others is essential if you want more traffic to head to your site. Don’t forget too that these SEO companies are well-versed with search engine optimization so these companies may do a much better job in researching keywords and sprinkling them to articles.

Boost Search Engine Rankings

Raising your search engine ranking is a practice that really takes a lot of time. Even if you enlist the help of SEO marketing companies, it will still take time and that sums up the entire point. If you want to take SEO seriously, you might as well take the fastest possible route which is to let the SEO marketing companies do the heavy work. In fact, you can work alongside these companies by doing more work yourself. SEO marketing companies do not have to be there to give you a long break. You are still free to independently work on your site. You can try improving the layout or supplying more articles to article directories so your site has even more exposure.

Reach Out to a New Audience

Once you feel the synergy with the SEO marketing companies, you will realize that your site will reach out to more people a lot quicker. Providing that your site and host is prepared to handle a huge volume of traffic and that your ads are ready, you should be able to make up the money that you spent on these SEO marketing companies.

Creating an SEO Marketing Plan

To effectively spend your marketing dollars, it is very important that you create an SEO marketing plan that will lay out the different steps you are going to take. Search engine optimization is not something that will happen overnight, so you want to be sure that you have a plan that you can follow so that you are able to complete all the necessary steps to make it happen for you. Unplanned SEO is not going to help you get the results that you are looking for and is going to just waste money instead of being useful and effective.

Creating your SEO Marketing Plan

1. Set your Goals
You have to have something to strive for. Figure out where you want to be, what your target audience is, and what you need to provide in terms of content to get there. Stating that you want to be the top search on Google probably isn’t a great goal to set for a startup company, set goals that you can achieve.

2. Do Research on Keywords
Before you can start getting the SEO implemented, you need to understand the keywords that you are going to use. This is going to require some research into your target audience and what is going to get them to your website.

3. Use On-Page SEO
You want to make sure that the keywords that you are marketing with are on your website. Get these keywords into your site as many times as you can without making it look like you tried too hard.

4. Link Up
You will want to join with other sites so that you are able to link with them. It is a great way to do this and is a great way to get some off-page results that are going to work. You can’t become first with all on-page SEO.

5. Create a Measure
To know if your SEO is working properly, you are going to have to measure your results. This will help you determine if you have created an effective SEO marketing plan and met your goals.

Back To Basics: What Is SEO Marketing?

Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we’ve found is not everyone understands the basics of SEO and why it is important for their web presence. Because of the growing importance placed on social media marketing, many believe they can either implement SEO OR social media. That’s simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets take it back to basics and discuss: What is SEO Marketing?

SEO Marketing Defined.

According to Search Engine Land:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Let’s break it down.

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

When you do a search on Google, you typically either find what you’re looking for within the first page, or you go back and change your search query. Let’s look at a search example. Search for “seo marketing appleton wi”.

The top part of the search results are typically the paid results. You can tell because they have a small orange box with the word “Ad” next to them. The unpaid results are what are referred to as “free”, “natural”, “organic” and “editorial” in the definition. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of these platforms don’t just KNOW you have the best product and automatically rank you first. You have to prove it with your online presence.

Payment isn’t involved, as it is with paid search ads.

As mentioned above, the results above the organic links are paid. That’s a topic for another article, just know that you’ll never see an organic result ABOVE the paid search results.

Why is SEO Important for Your Website?

So now that you understand what SEO Marketing is, but how is it relevant to your website? Can SEO even work for you? Why can’t you just promote your site on social media? Great questions. First off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search results. If that is not reason enough, then also consider these SEO statistics:

  • 75% of internet transactions start with a search engine
  • An inbound lead (someone who finds your website and fills out a “Contact Us” form) costs 61% less than an outbound lead (a sales call)
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate
  • 93% of online experiences begin with a search engines

Search Engine Optimization vs. Social Media Marketing?

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. However, when someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren’t necessarily looking for you because they’re ready to buy your product or service.

Your potential customers are probably sitting on social media out of curiosity and/or boredom. When someone is ready to buy or in research mode, they are searching specifically for something you might be able to provide which increases the likelihood you’ll get a customer. This alone is reason enough not to ignore SEO in your web marketing strategy.

SEO Marketing and Social Media Work Hand-In-Hand

Becoming a brand leader on social media will show your potential customers you know what you are talking about. Search engines see how much your content is shared, how many people are interacting with you, and how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website’s rankings in search engines. If you only learn one thing about SEO and social media from this article, this is it: You can’t have one without the other if you want to be competitive online.