SEO Marketing Can Reduce Your Pay Per Click

Online advertising with Pay per click is big business and getting extremely competitive. Premium ad space does not come cheaply. You can spend a fortune marketing your business on Google, Yahoo, and Microsoft. It requires significant advertising budget to make your website visible in the search engine advertising arena.

One of the most effective ways to lower the amount of money that you are spending on PPC ads is by using Search engine marketing.

Use SEO marketing to eliminate Pay Per Click advertising
You shouldn’t have to spend a whole lot of money for an ineffective advertising campaign. PPC ads are expensive, time consuming, and are only up for a short time. In most cases pay per click will drive visitors to your website, but they may not buy from you. Once your advertising budget dries up, your advertisements disappear from the listing.

It is a proven fact that Search engine marketing efforts have a much higher return on investment than Pay Per Click Advertising. PPC Advertising had been proven to only get one third of the traffic for specific keywords. Meanwhile SEO marketing results in two thirds of all search traffic.

Use SEO marketing to reduce the number of keywords you are targeting
Another effective Search engine marketing strategy is to use SEO along with PPC advertising. Let’s take a look at how to do this.

You can use a keyword research tool to determine the cost per click of a keyword. You can use SEO marketing to rank higher for keywords that have high cost per clicks as these words would quickly deplete your paid advertising budget. Use Pay Per Click ads for keywords that are much lower in price. This is a more efficient use of your ad dollars.

Use SEO marketing to benefit from the changing trends in advertising
Most pay per click ads on sites like Google are either listed right below the search below or on the sidebars. As people become more Internet savvy, they are learning to tune out these ads. Some people no longer even see these ads as their eyes quickly shift to the number one listing in organic search results.

Dollars invested in Search engine marketing can help you get that number one spot for certain keywords and retain that number one listing. Marketing is an ongoing effort and SEO marketing can save an Internet entrepreneur thousands of dollars a month compared to Pay Per Click advertising.

Use SEO marketing to learn what PPC ads convert the best
If you are determined to use paid search advertising advertising then you need to be aware of the types of ads that you can use.

– Display Ads
– Text Link Ads
– Interstitial Ads
– Sidebar Ads
– Banner Ads

The best way to make use of your PPC budget is to try a variety of these ad types and see which ones convert the best. Look for the ones that generate the most clicks that lead to sales conversions. A click only costs you money if it does not convert into a sale. Use Search engine marketing with web analytics so that you can focus your marketing efforts on the most productive ads.

PPC advertising does work but it is far more expensive and less effective than SEO marketing. A good SEO marketing campaign can outperform a PPC campaign any day of the week. paid search advertising advertising should be used as a temporary means of boosting your site traffic using semi popular low cost per click keywords.

Back To Basics: What Is SEO Marketing?

Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we’ve found is not everyone understands the basics of SEO and why it is important for their web presence. Because of the growing importance placed on social media marketing, many believe they can either implement SEO OR social media. That’s simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets take it back to basics and discuss: What is SEO Marketing?

SEO Marketing Defined.

According to Search Engine Land:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Let’s break it down.

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

When you do a search on Google, you typically either find what you’re looking for within the first page, or you go back and change your search query. Let’s look at a search example. Search for “seo marketing appleton wi”.

The top part of the search results are typically the paid results. You can tell because they have a small orange box with the word “Ad” next to them. The unpaid results are what are referred to as “free”, “natural”, “organic” and “editorial” in the definition. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of these platforms don’t just KNOW you have the best product and automatically rank you first. You have to prove it with your online presence.

Payment isn’t involved, as it is with paid search ads.

As mentioned above, the results above the organic links are paid. That’s a topic for another article, just know that you’ll never see an organic result ABOVE the paid search results.

Why is SEO Important for Your Website?

So now that you understand what SEO Marketing is, but how is it relevant to your website? Can SEO even work for you? Why can’t you just promote your site on social media? Great questions. First off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search results. If that is not reason enough, then also consider these SEO statistics:

  • 75% of internet transactions start with a search engine
  • An inbound lead (someone who finds your website and fills out a “Contact Us” form) costs 61% less than an outbound lead (a sales call)
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate
  • 93% of online experiences begin with a search engines

Search Engine Optimization vs. Social Media Marketing?

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. However, when someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren’t necessarily looking for you because they’re ready to buy your product or service.

Your potential customers are probably sitting on social media out of curiosity and/or boredom. When someone is ready to buy or in research mode, they are searching specifically for something you might be able to provide which increases the likelihood you’ll get a customer. This alone is reason enough not to ignore SEO in your web marketing strategy.

SEO Marketing and Social Media Work Hand-In-Hand

Becoming a brand leader on social media will show your potential customers you know what you are talking about. Search engines see how much your content is shared, how many people are interacting with you, and how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website’s rankings in search engines. If you only learn one thing about SEO and social media from this article, this is it: You can’t have one without the other if you want to be competitive online.

How to Do SEO Marketing Services

When making websites “SEO friendly” it does not mean just to optimize the content and tags to make it easily indexed by popular search engines. Successful business owners will look to incorporate a variety of SEO marketing services along with the actual website’s optimization in order to generate traffic, leads or sales conversions.

Beginning with SEO

The keyword and content optimization is definitely a major factor in SEO implementation and these are now combined with unique marketing strategies that must be aligned with the goals and objectives of the website. Services like link building, article writing, social media marketing, blog and forum postings and reputation management are just a few popular SEO marketing services to name.

It’s all about building Links

Backlinking is one of the most effective ways to get your site high in ranking. There are many ways to achieve this, the most popular is directory submission and article submission which consist of articles about certain keywords that are important to your website. This is useful for search engine ranking as the more links the search engines find on the website the better rankings it provide.

Build More with Social Networking

Social media presence is now dominating time and is getting crucial for websites to adhere to it. This is now one of the most popular SEO marketing services that companies provide. Because social networking sites have millions of user accounts and the information is seamless it is very helpful in the technique of backlinking websites. The website gets to have another page in social area and a link that points to the original site. It’s an automatic way of getting noticed since the links are shared by friends and fans.

PPC and Postings

Gaining in popularity is the PPC (pay per click) management to attract good traffic that results in conversion. This requires participating in AdWords campaigns with an optimal set of keywords that ensures maximum ROI for the website. Press releases, blogs and forum creations also help in achieving the purpose of creating awareness and sales for the website. This works well with the reputation management since much of the negativity is eliminated through positive postings about the products and services of a website. It also helps in high rankings in the search engine results page.

The Ever Changing Trends

The techniques that most search engines use are changing frequently to rank a particular website. Therefore it is important that the SEO marketing services are acquired according to the effectiveness and conformance of the search engine algorithms. The first thing to understand in this case is that no website is the same and each has different purposes and targeted audience. The type of services you choose should place the website in its correct position rather than invite irrelevant traffic to the website.